How to Leverage the Power of Good Content

October 8, 2015

Consumers are bombarded with an average of 5,000 marketing messages a day.

New research shows the average attention span is a mere eight seconds.

The brain processes 70,000 thoughts each day.

These stats, sourced and shared by Jason Skinner in a new article, “reflect the harsh reality you face as a health care marketer: Engaging your target audience has never been more challenging,” he says. “From technology that enables an advertising-free experience to Google’s efforts to engineer a digital meritocracy, marketers face unprecedented barriers in building awareness, preference, and loyalty for their brands.”


Jason Skinner, Chief Marketing Officer at True North Custom

Skinner is Chief Marketing Officer at True North Custom, an integrated content marketing firm serving health care organizations. He says, “To separate their signal from the noise, leading health care organizations are leveraging the power of content.”

How best to do this? According to True North Chief Health Care Strategist Tim Hanners, “The key is offering valuable content that connects with your audience, and then using effective calls to action that lead them to your hospital.”

To learn what Hanners and his team have learned from more than 6,000 surveys of health care consumers, as well as the power of aligning article topics with your readership’s interests, read the full story now: Sending a Clear Message: Content Still Reigns Supreme.

Best regards,
Matt Humphrey

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