How Opening the Doors to Inbound Health Care Marketing Can Draw In More Patients
// By Lisa D. Ellis //
What if your flagship hospital were directly across the street from your biggest—and most worthy—competitor? Would that threaten your market share? It could for some community hospitals, but this doesn’t seem to be the case for Mon General Hospital in Morgantown, West Virginia.
This hospital has strong ties to the community and understands the importance of creating long-term relationships with its patient base. In fact, it recently aligned with a physician group to implement inbound marketing efforts as part of its broader marketing strategies, and the efforts seem to be paying off all around.