Physician Groups

Strengthen Your Brand Internally To Build Resonance Externally

Kelly David, director of marketing and public relations for Spectrum Healthcare Partners

Does your brand fully resonate with your employees? If the answer is “no,” and your mission and goals aren’t connecting internally, it’s important to invest time and resources to capture and distill market research data to create a unified vision. Then you’ve got a brand to promote externally. Look at Spectrum Healthcare Partners, a physician-owned Read More

Modernizing Physician Alignment Strategies with Data Analytics

Modernizing Physician Alignment Strategies with Data Analytics

// Sponsored Post //

If your organization has not started executing a well-designed, well-funded physician alignment program, it cannot compete for the best physicians.

Real physician alignment is difficult to achieve. Success must start at the top. Today’s health system C-suite executives are realizing they have the ability and the responsibility to contribute to physician alignment efforts.

To achieve both physician alignment and optimize patient care, you must have a view into physician activity and referrals. Understanding physician behavior provides the basis for more meaningful dialogue with physicians.

Download this eBook to learn how to achieve better physician alignment through the use of data analytics to:

  • Utilize relevant data-driven intelligence to conduct meaningful dialogue with physicians
  • Identify baseline issues that negatively impact physician and patient satisfaction Improve referral rates
  • Help your institution achieve its revenue goals

 
Download now »
 

A Winning Strategy When the Competition is (Literally) Across the Street

What if your flagship hospital were directly across the street from your biggest—and most worthy—competitor? Would that threaten your market share? It could for some community hospitals, but this doesn’t seem to be the case for Mon General Hospital in Morgantown, West Virginia. This hospital has strong ties to the community and understands the importance Read More

Why Better Physician Onboarding Leads To Higher Profits

Matt Humphrey

Serving the central and northeast regions of Pennsylvania, Geisinger Health System is one of the largest rural health systems in the nation, operating nine hospitals, along with a 1,200 member multi-specialty group practice, two research centers, and a 467,000-member health plan. While some hospitals communicate with providers themselves, Geisinger decided to try a different approach, Read More

Small Budget, Big Clout: OB/GYN Group Enters the Advertising Fray with Narrow Targeting and Mixed Media Branding To Grow Their Business

Advertising Worth Noting By Peter Hochstein You could argue that there’s nothing new about doctors running ads. In New York, one maverick dermatologist has been the star of his own earthy subway car posters for decades. They are busy horizontal spaces that simultaneously display his photograph and such things as rhyming headlines, before-and-after acne treatment Read More

Spectrum Health’s Internal Communications Strategy Manages Medical Group Growth

Spectrum Health Medical Group (SHMG) has grown in leaps and bounds in recent years, and so has its onboarding and communication efforts, which are essential to helping new providers acclimate to the large, multi-disciplinary system. Headquartered in Grand Rapids, Michigan, Spectrum Health is the second largest health care provider in the state, offering inpatient and Read More

When Integrating Physician Groups, Keep Your Focus on Marketing and ROI

Many hospitals are acquiring physician groups at a rapid pace. But in the operational process of incorporating new practices into the larger organization, it’s crucial that hospitals don’t lose sight of their end goal: getting a good return on their investment. Daniel Weinbach of the Weinbach Group, Inc., in Miami, FL, points out that all Read More

Mastering the Challenge of Marketing Physician Groups

by Lisa D. Ellis Many hospitals are acquiring physician groups at a rapid pace. But in the process of incorporating new practices into the larger organization, it’s crucial that hospitals don’t lose sight of their end goal: getting a good return on their investment. Thinking strategically Daniel Weinbach of the Weinbach Group, Inc., in Miami, Read More