Integrating Media

and Content Strategy

A Free White Paper from

ddm marketing + communications

Content marketing and media placement are becoming increasingly intertwined throughout the healthcare industry. To increase the impact of marketing efforts, it is vital that coordination exists between all paid, earned, and owned communication channels.


By understanding the entire patient buyer’s journey, media strategies are better aligned to produce a desired awareness and action. These strategies are then supported by relevant and engaging content that articulates differentiation and value.


Download this white paper now to discover:


  • Four key questions to answer as you develop content for successful healthcare marketing campaigns
  • How paid search and paid social coupled with storytelling and authenticity maximize your "converged media" distribution
  • Why measurement and goals must both lead and follow content creation and campaign deployment

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