Physicians Give High Marks to CHI Memorial’s Provider-Oriented Email Newsletter as Trusted Source of Vital Information
// By Jane Weber Brubaker //
During the pandemic, we have seen many examples of health care organizations that had technology in place that could be quickly adapted, enabling communicators to disseminate relevant and timely information.
CHI Memorial Health System had a robust physician communications platform in place before COVID-19 came along. But the pandemic created new urgency among providers to acquire and absorb the latest knowledge about the disease and how to treat it.
Lisa McCluskey, vice president of marketing communications, CHI Memorial
The content platform MedNews Plus, powers CHI Memorial’s physician newsletter Physician e-News. This publication, already a tried-and-true source of information for subscribers, was the right tool at the right time for the health system as it dealt with the coronavirus pandemic.
Once the Chattanooga, Tennessee-based health system diagnosed its first patient with the disease on March 13, it was able to pivot quickly to provide a steady stream of up-to-date news and information to physician subscribers.
Physician e-News has almost 700 active subscribers, including employed and affiliated physicians as well as nurse practitioners, PAs, and some practice administrators.
“It has been very widely adopted by our physicians,” says Lisa McCluskey, vice president of marketing communications at CHI Memorial.