Racing to Wellness: A Marketing Model for Wellness

// By Susan Dubuque //

This article is the third in a series on the role of marketing in the face of a changing health care environment.

Health care marketers are being swept along in the frenzy of wellness and health promotion. But for most marketers, the concept is still ill-defined and a bit fuzzy around the edges. Their organizations are, to varying degrees, on board when it comes to offering wellness-oriented services. But where do you as a health care marketer begin?

Following on the heels of the January and February installments of this series, part three provides a 10-step model for integrating wellness into your current mar­keting strategies.

Conduct a wellness audit

Step 1: Revisit your mission. Dust off your organi­zation’s employee handbook and take a hard look at your mission statement. Chances are that if you work for a not-for-profit organization, there is some verbiage about “improving the health of the community” front and center in that document. You need to do more than pay lip service to that statement and actually do something meaningful. But be aware that you can’t solve every problem in your community.

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