// By Althea Fung // More than 100,000 New Yorkers have died of AIDS, according to the New York City AIDS Memorial. About 1.2 million people in the United States live with HIV. One New Yorker and his family have made a huge difference to patients with HIV. The Peter Krueger Clinic at Mount Sinai Read More
// By Marlene Kurban // ProMedica has operations in 28 states. It saw huge improvements in key metrics after implementing a robust reputation management strategy at scale. Consumer expectations have changed since the pandemic, and patients are shopping for health care much like they shop for retail goods. They want a seamless, Amazon-like digital experience Read More
Things are changing when the CEO of a major health system comprising 14 hospitals — soon to be 18 — tosses around phrases like “health care at any address” and says things like, “We want to be the partner for those people who want to thrive without health care getting in the way.” The definition Read More
“Physicians travel around the globe to donate their time to help others less fortunate, sharing their knowledge and skills while expecting nothing in return except the self-satisfaction that comes from their acts of unselfishness,” says Ross K. Goldberg, president of Kevin/Ross Public Relations and member of the SHCM editorial advisory board. “But what about those Read More
// By Brian Griffin // Nationwide Children’s Hospital in Ohio is leading the way in vaccinating children against COVID-19 with a multichannel campaign targeted at parents, physicians, and even adolescents themselves. The move comes after the Food & Drug Administration granted emergency approval to vaccinate 12- to 15-year-olds. The campaign is taking on even more Read More
Among all the health care marketing and strategy conferences that had to upend their plans for in-person events in 2020, one had the distinction of being on the leading edge twice. The Healthcare Marketing & Physician Strategies Summit (HMPS or the Summit) was the first conference to make the difficult decision to cancel its live Read More
// By Marcia Simon, APR // CHI St. Vincent in Little Rock, Arkansas isn’t waiting for customers to come back on their own. The health system is proactively reaching out to them, using sophisticated analytics to define the target audience with precision accuracy. Infectious-disease specialists are beginning to give the all-clear signal to bring patients Read More
Health care organizations that leverage the new dynamics of consumer behavior — by adopting a digital-first, retail mindset — are poised to win in the new feedback-driven environment. In this SHCM webinar, you’ll discover how ProMedica uses customer feedback and a digital-first approach to consumers to achieve stellar results across more than 400 facilities in 28 states.
View from the C-Suite: Stephen K. Klasko, MD, MBA, President, Thomas Jefferson University and CEO, Jefferson Health // By Jane Weber Brubaker // There are two words Steve Klasko uses a lot: “What if…?” Like other visionary health system leaders, he’s scaling up to meet the reality of health care today, while at the same Read More
In episode 2 of Strategic Health Care Marketing Video Update: a rebranding initiative – a high-performance ad campaign – a success story about getting public health information to hard-to-reach and historically underserved communities – 3 health systems lead on health equity, diversity, and inclusion – insights from senior health system executives who came from outside of health care – and viewpoints from 4 physician CEOs. Take a look at our latest stories.
With more patients using online reviews and social media to air complaints about health care providers, it’s more important than ever for marketers to be at the forefront of this trend and be ready to respond in ways that optimize their organization’s brand. “From reviews on sites such as Google and Yelp to posts on Read More
// By Ross K. Goldberg // Pro bono work “feeds the soul,” says Susan Dubuque, principal at NDP. In this article, we hear from Susan and four other senior marketing and PR leaders about why they volunteer. Stepping outside your normal routine and using your skills to help a worthy cause may be just the Read More
// By Jane Weber Brubaker // This year’s conference is October 6-8 in South Florida. If you want to rub elbows with top industry leaders and learn from the best, this is the place to be. Among all the health care marketing and strategy conferences that had to upend their plans for in-person events in Read More
If necessity is the mother of invention, COVID helped us invent news ways of staying connected virtually. Is it possible to maintain a strong culture if remote work becomes part of the normal landscape? Read an excerpt from our new article by Jean Hitchcock, president of Hitchcock Marketing & Communications, which explores this question. 2020 Read More
As COVID indicators in the U.S. continue on a positive trend and we ease back into normal life, the opportunity for industry colleagues to gather in person again has finally arrived with the Society for Health Care Strategy & Market Development (SHSMD) annual conference. This year, conference attendees have two options. SHSMD Connections will convene Read More
Discover how ProMedica uses customer feedback and a digital-first approach to consumers to achieve stellar results across more than 400 facilities in 28 states.
A Strategic Health Care Marketing webinar for marketers, communicators, and strategists at hospitals, health systems, and physician groups
Your Presenters:
Learn how to harness the power of digital to deliver a more retail-like experience in a changing environment. You’ll see real-world examples and learn best practices from health care leaders and industry disruptors.
Rod Hochman, MD, president and CEO of Providence, kicked off the Becker’s Healthcare 11th Annual Meeting Virtual Experience in May with a discussion of issues of greatest concern to health care leaders. The conversation between Hochman and Rhoda Weiss, Ph.D., conference co-chair and president of Rhoda Weiss Consulting Group, provided insight into strategies employed by Read More
An industry leader recently used a phrase we hadn’t heard before: “The NEXT Normal.” What has the pandemic taught us? How did it stretch us as an industry, and how can we use what we’ve learned to shape strategies in the future? We asked our editorial advisory board members to weigh in on one question: Read More
// By Brian Griffin // A proactive approach to responding to negative online comments is a winning service recovery strategy. Patients think it’s important for health care providers to answer negative reviews; when complaints are addressed, the rate of patient satisfaction roughly doubles, according to one survey. With more patients using online reviews and social Read More
Telehealth usage has skyrocketed across the country. In the past year of the pandemic, the weekly number of behavioral health visits increased 25 percent on average compared with before COVID-19. This is due to expanded use of audio and video technology. But a study of insured patients published in Health Affairs found that in poorer Read More
// By Jean Hitchcock // If necessity is the mother of invention, COVID helped us invent news ways of staying connected virtually. Is it possible to maintain a strong culture if remote work becomes part of the normal landscape? 2020 is a year none of us will soon forget. We will remember what we were Read More
// By Jane Weber Brubaker // Since the first major industry conference was canceled back in March 2020, we’ve missed out on the energy and vitality that a live conference generates. The 2021 fall conference season kicks off with SHSMD’s annual conference in September, with the option of attending virtually in October for those who Read More
COVID-19 vaccine hesitancy has become the new challenge in conquering the pandemic. Getting vaccines into the arms of vulnerable populations, including underserved communities of color, is a priority despite systemic distrust of the medical field resulting from generations of disparities in health care. “Medical institutions really have to find a way to speak the language Read More
View from the C-Suite: Rod Hochman, MD, President and CEO, Providence // By Sheryl S. Jackson // In a wide-ranging keynote interview, one of health care’s most innovative leaders discusses the industry’s biggest challenges and greatest opportunities. Here are some of the highlights. This month, we hear from a health system CEO who kicked off Read More
// By Jane Weber Brubaker // An industry leader recently used a phrase we hadn’t heard before: “The NEXT Normal.” What has the pandemic taught us? How did it stretch us as an industry, and how can we use what we’ve learned to shape strategies in the future? In this article, our editorial advisory board Read More