Strategic Health Care Marketing Monthly Update, Episode 2

July 23, 2021

In episode 2 of Strategic Health Care Marketing Monthly Update: 

  • a rebranding initiative
  • a high-performance ad campaign
  • a success story about getting public health information to hard-to-reach and historically underserved communities
  • 3 health systems lead on health equity, diversity, and inclusion
  • insights from senior health system executives who came from outside of health care
  • and viewpoints from 4 physician CEOs.

Take a look at our latest stories.

Show Notes

Below are links to the articles covered in this Strategic Health Care Marketing Monthly Update.

Can a New Brand Confer Respect and Dignity on Patients? It Happened in Waco

Jackson Griggs, MD, CEO, Waco Family Medicine

Children’s Hospital Ad Campaign Adds Pinch of Emotion to Case Histories. Result: A Boom in Internet Attention

Children's Mercy Kansas City - Sammy and Johnny TV Spot

Leveraging Out-of-Home Advertising to Reach Underserved Populations

The City of Santa Clara’s mask campaign

Health Equity, Diversity, and Inclusion. Easier Said Than Done?

Karen Jones, director of the Office of Diversity and Inclusion, Johns Hopkins Medicine

Health Systems Look Outside the Industry to Up Their Digital Marketing Game

Kevan Mabbutt, chief marketing officer and chief consumer officer, Intermountain Healthcare

How Physicians Led Their Organizations Through the "Fog of War"

SHCM webinar, Hospital Incident Command Centers: Communication Tools and Strategies that Help Physician Executives Lead Through the Pandemic
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