Brand Promise

The C-Suite Weighs In on Health Care Branding

October 1, 2013

by Candace A. Quinn Marketers have spent the past 10 to 15 years focusing on emerging brand development initiatives for their organizations. Marketers want the brand equity of a Cleveland Clinic, Mayo Clinic, or Johns Hopkins Medicine, yet most of them represent the typical community-based hospital or health system that is slugging it out with Read More

Ohio Health System Develops First Steps to Wellness Campaign

September 1, 2013
Diane Atwood

by Diane Atwood Akron General Health System shares the northeastern Ohio landscape with some big health care players, including Cleveland Clinic and University Hospitals. Akron General Medical Center, a 532-bed teaching and research center, is one of several entities that make up the not-for-profit system. A major challenge, as it is for most marketers, is Read More

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