Cleveland Clinic

Transforming Care Delivery in a Post-COVID World

Toby Cosgrove, executive advisor and former CEO and president, Cleveland Clinic

View from the C-Suite: Toby Cosgrove, MD, Executive Advisor and Former CEO and President of Cleveland Clinic // By Jane Weber Brubaker // In an interview with StartUp Health co-founders, Dr. Toby Cosgrove shares his perspectives on what we’ve learned from the pandemic, how technology accelerated innovation, and how it will continue to open new Read More

Data-Driven Efforts Help Systems Adapt During the Pandemic

Kevan Mabbutt, senior vice president and chief consumer officer at Intermountain Healthcare

Marketing budgets were already starting to tighten for some health systems at the beginning of last year. But when the coronavirus pandemic hit, some of those budget cuts became even more severe. Other systems saw budgets remain the same, but marketing departments had to be ready to quickly shift their strategy, messaging, tactics, and media Read More

New Campaign Features Health Care Workers Encouraging Mask Use

The coronavirus continues its rampage throughout the country, sickening people, taking lives, devastating the economy, and overwhelming our health systems. Even if we are not sick, COVID-19 wears down our will to keep fighting until vaccines are widely available. That includes abiding by public health guidance: avoiding large group gatherings, social distancing, handwashing, and wearing Read More

Better Data and Agility Help Marketers Justify Budgets and Measure Results

Jim Samuel, Copywriter and Content Marketer

// By Jim Samuel // Three health care marketing executives share how they use data and agility to justify budgets, achieve their marketing objectives, and measure the results. Marketing budgets were already starting to tighten for some health systems at the start of 2020. But when the coronavirus pandemic hit, some of those budget cuts Read More

How To Convince Patients It’s Safe — and Smart — To Return

Lewis Clark, vice president of marketing/media/public relations, Deborah Heart and Lung Center

At the Deborah Heart and Lung Center in southern New Jersey, the task of letting patients know it was safe and even wise to return evolved into a multimedia effort. The campaign has been paying off with a substantial increase in patient visits. In Peter Hochstein’s new story, he explains how they’re doing it. Here’s Read More

Wearing Is Caring: Inspiring a National Movement to #MaskUp

#MaskUp

// By Jane Weber Brubaker // If marketing is about influencing people to change behaviors, then a new public service campaign launched just before the Thanksgiving holiday — #MaskUp — is marketing at its best. The coronavirus continues its rampage throughout the country as of this writing in early December, sickening people, taking lives, devastating Read More