Employee Experience Management

Corporate and Brand Strategy Alignment Offers Competitive Advantage for Recruitment and Retention

December 28, 2023

When brand promise rings true for employees, organizations have a competitive advantage when it comes to recruitment, retention, and engagement. In health care organizations, the relationship between corporate strategy, culture, and brand is vital, complex, and often overlooked. But it holds immense potential for driving success. Across all industries, successful businesses achieve this relationship by Read More

Would Your Employees Recommend Your Organization as a Great Place to Work?

December 12, 2023

// By Marcos Irigaray // In health care organizations, the relationship between corporate strategy, culture, and brand is vital, complex, and often overlooked. But it holds immense potential for driving success. Across all industries, successful businesses achieve this relationship by connecting their corporate strategy and external market-oriented brand management with complementary and equally focused and institutionalized internal brand management (Burmann, 2005).