external communications

Creating a Strong, Unified Brand Across a Large Network

Providence logo

How do you connect the dots between a health system, hospital, and its other programs and services throughout the community, and ensure consumers know they will continue receiving the same high-quality, personalized care throughout the network? Recently, Providence successfully navigated this situation and launched a new brand. Unifying the brand was among the initiatives Jigar Read More

52 Hospitals; 1,025 Clinics; 7 States — and One Unified Brand Architecture

Jigar Shah, Chief Marketing Officer, Providence

// By Jane Weber Brubaker // Providence’s family of organizations embarked on a multi-year brand journey — right before the pandemic. Despite the many challenges brought on by the pandemic, the system launched a strong new brand that is energizing its 125,000 caregivers and the communities they serve. We’ve heard the familiar adage: All health Read More

Christine Woolsey: Bringing Two Health Systems Together as SCL Health

Christine Woolsey, senior vice president and chief communications and marketing officer, SCL Health

Christine Woolsey began working with SCL Health — then known as Sisters of Charity Leavenworth Health System — as a public relations consultant helping the organization manage issues and communications related to a merger with another health system. In 2010, she joined SCL as senior vice president and chief communications and marketing officer. “At the Read More