Geisinger

Marketers’ Role in Exploring Employee-Driven Health Plans: Good Idea or Risky Business for Your Organization?

David Lansky, PhD, president and CEO of the Pacific Business Group on Health

// By Lisa D. Ellis // Have you considered contracting your services directly with large employers in your area? There is a growing movement to bring employers and health care organizations together to provide high-quality care for patients while managing costs and making them more predictable. SHSMD recently released Futurescan 2018-2023: Healthcare Trends and Implications, Read More

Genomics Creates Strong Market Niche for One Health System

Geisinger Health System is on the cutting edge when it comes to precision medicine, and its capacity in this area has proven to be a strong market differentiator. As an integrated community health system serving areas of Pennsylvania and New Jersey, Geisinger has long been known for its patient-centered focus and innovative approach to caring Read More

Advertising—and a Revolutionary Refund Policy—Help to Change the Brand Experience at Geisinger Health System

Peter Hochstein

Notable Health Care Advertising  // By Peter Hochstein // How fast can you turn a ship around—a really big ship? Here’s what happened at Geisinger Health System, with 12 hospital campuses; 1,472 licensed beds combined; over 2.6 million outpatient visits annually; two research centers; 30,000 employees; 1,600 employed physicians; plus a 510,000-member health plan. All Read More