Podcasts are a popular and well-established audio medium used by health care organizations of all sizes to share longer-form content that educates, inspires, entertains, and provides thought leadership to various audiences. Discover secrets of award-winning podcasts from three top organizations and get practical tips to make podcasting vital for your marketing strategy.
// By Susan Dubuque // Podcasts are a popular and well-established audio medium used by health care organizations of all sizes to share longer-form content that educates, inspires, entertains, and provides thought leadership to various audiences. Discover secrets of award-winning podcasts from three top organizations and get practical tips to make podcasting vital for your marketing strategy.
// By Susan Dubuque // In early 2022, the Centra marketing team recognized the need to evolve the look and feel of the organization’s advertising. The health system marketing team created the “It’s My Life” campaign based on personal, lifelong relationships Centra caregivers have with patients they serve. to learn the strategy behind this campaign.
Marketers’ ability to grow market share and promote patient loyalty is intricately and inextricably linked with what actually happens when patients receive treatment. Patients expect clinical expertise as a baseline. It’s the way they are treated that defines the relationship and either forges a bond or drives patients online to report their bad experiences on Read More
// By Jane Weber Brubaker // Marketers’ ability to grow market share and promote patient loyalty is intricately and inextricably linked with what actually happens when patients receive treatment. Patients expect clinical expertise as a baseline. It’s the way they are treated that defines the relationship and either forges a bond or drives patients online Read More
One patient, one blanket, a world of difference. That’s the theme of a recent campaign at Scripps Health to inspire people to donate $100 to buy a soft blanket for a woman undergoing treatment for breast cancer. Donors also are encouraged to include personal encouragement with their gift to support the recipient. Scripps is a Read More
// By Lisa Ellis // One patient, one blanket, a world of difference. That’s the theme of a recent campaign at Scripps Health to inspire people to donate $100 to buy a soft blanket for a woman undergoing treatment for breast cancer. Donors also are encouraged to include personal encouragement with their gift to support Read More