Each month, Strategic Health Care Marketing Advertising Showcase features challenges, tactics, and outcomes of a multimedia advertising campaign, offering strategic and creative insights from some of the nation’s leading hospitals, health systems, and health-related organizations. “It’s My Life” Brand Campaign Opportunity In early 2022, the Centra marketing team recognized the need to evolve the look Read More
Marketers’ ability to grow market share and promote patient loyalty is intricately and inextricably linked with what actually happens when patients receive treatment. Patients expect clinical expertise as a baseline. It’s the way they are treated that defines the relationship and either forges a bond or drives patients online to report their bad experiences on Read More
// By Jane Weber Brubaker // Marketers’ ability to grow market share and promote patient loyalty is intricately and inextricably linked with what actually happens when patients receive treatment. Patients expect clinical expertise as a baseline. It’s the way they are treated that defines the relationship and either forges a bond or drives patients online Read More
One patient, one blanket, a world of difference. That’s the theme of a recent campaign at Scripps Health to inspire people to donate $100 to buy a soft blanket for a woman undergoing treatment for breast cancer. Donors also are encouraged to include personal encouragement with their gift to support the recipient. Scripps is a Read More
// By Lisa Ellis // One patient, one blanket, a world of difference. That’s the theme of a recent campaign at Scripps Health to inspire people to donate $100 to buy a soft blanket for a woman undergoing treatment for breast cancer. Donors also are encouraged to include personal encouragement with their gift to support Read More