Health Risk Assessment (HRA)

Does Your Marketing Department Deliver a Measurable ROI?

Karina Jennings, vice president, marketing strategy and planning for Providence St. Joseph Health

The traditional view at many hospitals and health systems is that marketing departments are an operating expense called in after strategy has been established and budgets allocated. But that view has been changing at Providence, the Seattle-based nonprofit healthcare system that operates 51 hospitals in seven states. When Providence separated its marketing and communication functions Read More