// By John Marzano // Historically, health care marketing has focused on brand awareness. Today, health systems are adding more measurable methods that foster long-term patient relationships. Learn how combining HRAs with email nurturing boosts patient engagement, enabling marketers to measure ROI and justify marketing investments that support the broader goals of the organization.
If your marketing funnel is top-heavy with few leads converting into actual encounters, you may have a qualification and engagement problem. The good news: we wrote the playbook on service line growth and patient acquisition, and we want you to have it.
This new eBook is packed with strategies healthcare organizations have used to achieve and exceed their service line growth goals.
Inside, you’ll discover:
How do you craft a cohesive message platform that makes sense for an expanding organization comprising three separate religious congregations with hospitals and health care facilities spread across Texas, Louisiana, and New Mexico? The answer? Build from your mission and stay focused on purpose. Jeff Stewart, vice president of strategic marketing for CHRISTUS Health, and Read More
CHRISTUS Health has been committed to the health and well-being of individuals and communities for generations. Today, it remains true to its original mission and purpose. // By Susan Dubuque // How do you craft a cohesive message platform that makes sense for an expanding organization comprising three separate religious congregations with hospitals and health Read More
Does your organization invest heavily in generating leads through your marketing channels — social media, website optimization, paid search — only to have little new-patient growth? If so, you may have a prospective patient ghosting issue in your patient pipeline. Ghosting is when a valid lead who has taken some kind of action — a Read More
If you spend scarce marketing dollars to attract new patients to your high-margin service lines only to have them ghost you, a solution may be within your REACH. // By Jessica Walker // Does your practice invest heavily in generating leads through your marketing channels — social media, website optimization, paid search — only to Read More
With new tools for rolling out the welcome mat at the digital front door, health care organizations today have the opportunity to provide frictionless online interactions and guided, personalized user experiences to acquire and engage patients. Using digital conversion tools and marketing tactics that influence consumer behavior, health care organizations can prompt individuals to take Read More
// By Marlene Kurban // By using concepts gleaned from the field of behavioral science, along with digital conversion tools, health care organizations can influence patient health decisions and grow their bottom line at low cost. With new tools for rolling out the welcome mat at the digital front door, health care organizations today have Read More
The traditional view at many hospitals and health systems is that marketing departments are an operating expense called in after strategy has been established and budgets allocated. But that view has been changing at Providence, the Seattle-based nonprofit healthcare system that operates 51 hospitals in seven states. When Providence separated its marketing and communication functions Read More
// By Jim Samuel // The marketing department is increasingly regarded by the system’s leadership as a revenue generator rather than a cost center. The traditional view at many hospitals and health systems is that marketing departments are an operating expense called in after strategy has been established and budgets allocated. But that view has Read More