Health Risk Assessment (HRA)

Five Ways to Stop Patient Prospects from Ghosting You

Jessica Walker is founder and CEO of Care Sherpa

If you spend scarce marketing dollars to attract new patients to your high-margin service lines only to have them ghost you, a solution may be within your REACH. // By Jessica Walker // Does your practice invest heavily in generating leads through your marketing channels — social media, website optimization, paid search — only to Read More

Behavioral Nudges Can Move Patients Forward in the Care Journey

Cathy Turner, director of health promotion and senior health, VHC Health

With new tools for rolling out the welcome mat at the digital front door, health care organizations today have the opportunity to provide frictionless online interactions and guided, personalized user experiences to acquire and engage patients. Using digital conversion tools and marketing tactics that influence consumer behavior, health care organizations can prompt individuals to take Read More

Does Your Marketing Department Deliver a Measurable ROI?

Karina Jennings, vice president, marketing strategy and planning for Providence St. Joseph Health

The traditional view at many hospitals and health systems is that marketing departments are an operating expense called in after strategy has been established and budgets allocated. But that view has been changing at Providence, the Seattle-based nonprofit healthcare system that operates 51 hospitals in seven states. When Providence separated its marketing and communication functions Read More