Prevent Patient “Ghosting” at Your Health Care Organization with These Strategies
Does your organization invest heavily in generating leads through your marketing channels — social media, website optimization, paid search — only to have little new-patient growth? If so, you may have a prospective patient ghosting issue in your patient pipeline.
Ghosting is when a valid lead who has taken some kind of action — a web form, phone call, or HRA — never engages or moves forward despite multiple outgoing contact attempts.
Patient ghosting most commonly occurs in high consumer choice, elective service lines/specialties:
- General Surgery
- Pain Management
- Behavioral Health
- Cosmetic Surgery
If you spend scarce marketing dollars to attract new patients to your high-margin service lines only to have them ghost you, a solution may be within your REACH.
In a new article, Jessica Walker, founder and CEO at Care Sherpa, shares that 79 percent of prospective patient leads never convert to a patient.
Don’t let your organization get ghosted!
Read the full article here: Five Ways to Stop Patient Prospects from Ghosting You