Marketing and HR Join Forces to Elevate Nurse Recruitment
It’s not news that nurses are in demand. Here’s how one health system combined the talents of two disciplines — marketing and HR — to tackle it together.
// By Susan Dubuque //
Nurse recruitment is vital to the growth and survival of every health care organization today. A successful recruitment effort requires that departments break down the silos and come together to ensure that best practices from operations, human resources, internal communications, marketing strategy, and analytics are brought to the table.
In a presentation at the Healthcare Marketing & Physician Strategies Summit held in Salt Lake City in May, Kathy Winn, former vice president of strategic marketing*, and Susan Williams, vice president of talent management for LifePoint Health, shared their approach to nurse recruitment and retention. Their session, “MarCom and HR: Working Together,” made a strong case for collaboration between the two departments to address today’s health care workforce challenges.
“There are many ways that we see value in partnering with marketing to achieve our objectives — mostly in the recruitment space but also in employee experience,” Williams observes.
“We’ve come a long way in a very short period of time,” says Winn. “It wasn’t too terribly long ago when we focused on classified advertisements to get recruits into the hospital system.”
Read on to learn how these health care leaders joined forces to enhance nurse recruitment and employee experience at their health system.
*Winn is now SVP, chief marketing officer at Compassus, as of June.
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