Mammogram

VCU Health Proves Non-Traditional Marketing Methods Can Pay Off

Cynthia Schmidt, director of marketing, VCU Health

As a health care marketer, how do you get a consumer to care about where she goes for her mammogram? About one in eight women will develop invasive breast cancer in her lifetime. Studies have found that having screening mammography reduces breast cancer mortality by 40 percent in women of average risk between the ages Read More

How VCU Cancer Center Used Napkins to Promote Mammography

Althea Fung

A message on a pink napkin delivered with your food truck order highlights convenience for workers in downtown Richmond. // By Althea Fung // About one in eight women will develop invasive breast cancer in her lifetime. Studies have found that having screening mammography reduces breast cancer mortality by 40 percent in women of average Read More

Mobile Screening Targets Lung Cancer in West Virginia

Jenny Ostien, director of the Mobile Cancer Screening Program, WVU Cancer Institute

Lung cancer is the leading cause of cancer death in West Virginia, with more deaths each year than breast, cervical, and colorectal cancers combined. According to the 2019 West Virginia Cancer Burden Report, lung cancer accounts for 18 percent of all new cancer diagnoses in the state. Only 22 percent of those receiving a lung Read More