Almost 48 million adults in the U.S. care for another family member — an estimate the Centers for Disease Control and Prevention (CDC) closely tracks and now calls “a public health issue” for millions of Americans receiving care, as well as those providing the care. Understanding the Challenge The significance of the caregiving market to Read More
Providence’s marketing model uses a combination of digital technology and direct mail to boost enrollment in Medicare Advantage plans, build patient volume, and increase customer loyalty. // By Susan Dubuque // On June 7, 1858, the sisters of Providence opened St. Joseph Hospital, the first permanent hospital in the Northwest. Today, Providence has grown to Read More
The case for supporting family caregivers as an integral part of the care team, with examples of innovation from Geisinger, Rush University Medical Center, and Duke University School of Nursing. // By Daniel Fell // Almost 48 million adults in the U.S. care for another family member — an estimate the Centers for Disease Control Read More
Virtual care visits have become a new normal for many health care patients and providers in the aftermath of the pandemic. But for some patients, adapting to the technological advancements is not so simple. Technology is great — unless it’s a barrier. We don’t have to look back very far for a good example. When Read More
Most of the guidance on how to prep for video visits is directed to patients. Here, we look at what providers can do to set up older patients for success. // By Jane Weber Brubaker // Technology is great — unless it’s a barrier. We don’t have to look back very far for a good Read More
If niche marketing is defined as the business of promoting and selling a product or service to a specialized segment of a market, then Geisinger has powered its expertise for a specific population and area that is expected to grow going forward. Northeast Pennsylvania (NEPA) is rapidly becoming a distribution and shipping hub for e-commerce Read More
The over-65 population in northeast Pennsylvania is expected to double in the next decade. Geisinger is ready. // By John Marzano // Northeast Pennsylvania (NEPA) is rapidly becoming a distribution and shipping hub for e-commerce to reach roughly 60 percent of the U.S. within a day’s drive. Think Amazon Prime for a 1-to-2 day delivery Read More
Health care spending for older adults is disproportionately higher than for other age groups. According to 2016 research from the Kaiser Family Foundation, the 65 and older group — 16 percent of the population — consumes 36 percent of health spending. The cost of care for older adults is higher, but reimbursements are lower. “It Read More
// By Jane Weber Brubaker // Health care spending for older adults is disproportionately higher than for other age groups. According to 2016 research from the Kaiser Family Foundation, the 65 and older group — 16 percent of the population — consumes 36 percent of health spending. The cost of care for older adults is Read More