Patient Education

Leveraging Personalized Digital Communications and Psychographics to Maximize Marcom Effectiveness

April 23, 2024
Paul Prikazsky, managing principal, client strategy, Upfront Healthcare

// By Brian Griffin // Learn how Riverside Health System used an automated audience segmentation strategy to increase patient engagement. Last year, Virginia-based Riverside Health System set out to enhance digital communications with its patients in pursuit of the Institute for Healthcare Improvement’s Triple Aim. Eileen Varnson, vice president of marketing, communications, and digital strategy, Read More

Improving Access for Vulnerable Patient Populations

February 8, 2024
Laura Ferrio, senior vice president and chief operating officer, Shirley Ryan AbilityLab

Traumatic injury of the brain or spine can be caused by a sports or work accident, age-related, or other medical issues. Whatever the cause, physical rehabilitation requires a significant amount of follow-up home care after a patient leaves the hospital. But all too often, social determinants of health ­and barriers to access impact a patient’s Read More

Rallying Stakeholders Around DEI Through Meaningful Community Focus

January 19, 2024
Simon-Marcia-Author

The Shirley Ryan AbilityLab improves access for vulnerable patient populations. // By Marcia Simon, APR // Traumatic injury of the brain or spine can be caused by a sports or work accident, age-related, or other medical issues. Whatever the cause, physical rehabilitation requires a significant amount of follow-up home care after a patient leaves the Read More

What Marketing Teams Can Do to Bring Awareness to Women’s Health Disparities

September 28, 2023
wendy-margolin-headshot

“When it comes to women’s health, there’s a lack of attention, funding, research, and education,” writes Wendy Margolin in a recent article. “From the moment we start menstruating, it’s a secret. Girls are often embarrassed to tell their mothers, which is partly what makes Judy Blume’s book and recent movie, Are You There, God, It’s Read More

Women’s Health Is Less Discussed, Undertreated, and Underfunded

August 30, 2023
wendy-margolin-headshot

What health care marketers can do to bring attention to women’s health disparities. // By Wendy Margolin // When it comes to women’s health, there’s a lack of attention, funding, research, and education. From the moment we start menstruating, it’s a secret. Girls are often embarrassed to tell their mothers, which is partly what makes Read More

How Do Organizations Embrace and Embed Consumer-Centric Values?

March 3, 2022
Steven K. Klasko, MD, MBA, former president, Thomas Jefferson University, and CEO, Jefferson Health

Let’s face it. Health care is a maze, and patients often feel like the rat, trying to get through and hitting one dead end after another. More often than not, health systems don’t prioritize what matters to patients. And even calling patients “patients” instead of “consumers” may serve to maintain the status quo. In the Read More

8 Dimensions of Patient-Centered Care Revisited and Reaffirmed

February 9, 2022
Ryan Donohue, corporate director of program development, NRC Health

// By Jane Weber Brubaker // The 2021 book Patient No Longer asks the question, “What makes the top organizations in the country unique?” Let’s face it. Health care is a maze, and patients often feel like the rat, trying to get through and hitting one dead end after another. More often than not, health Read More

Mobile Screening Targets Lung Cancer in West Virginia

December 30, 2021
Jenny Ostien, director of the Mobile Cancer Screening Program, WVU Cancer Institute

Lung cancer is the leading cause of cancer death in West Virginia, with more deaths each year than breast, cervical, and colorectal cancers combined. According to the 2019 West Virginia Cancer Burden Report, lung cancer accounts for 18 percent of all new cancer diagnoses in the state. Only 22 percent of those receiving a lung Read More

Mobile App or Web App: Which Is Better for Your Organization?

October 1, 2021

// By Jared Mauskopf // Health care organizations are increasingly under enormous pressure to offer the best digital tools to their patients. But before you set out to develop a health care application, you’ll need to make a number of key decisions — not least whether you should opt for a mobile app or a Read More

How UNC Health Got a Jump-Start on Preparing for Vaccine Rollout

March 25, 2021

“On December 14, 2020, the first COVID-19 vaccination outside the clinical trials was administered in the U.S. But UNC Health began preparing for the vaccine rollout months earlier,” writes Susan Dubuque, principal and co-founder of NDP. Here’s an excerpt from Susan’s new article. “Our consumer insights team conducts monthly Brand Trackers, and in the summer Read More

A “Super Bowl Moment” for Health Care: How UNC Health Promotes Vaccination

March 18, 2021
Victor Reiss, vice president— Consumerism & Insights, UNC Health

// By Susan Dubuque // In Part 2 of this series (Part 1 is here), Victor Reiss, vice president of consumerism and insights, marketing and communications for UNC Health, shares the health system’s research-based, comprehensive plan to address vaccine hesitancy. “For most health care marketing professionals, dealing with COVID-19 is the largest undertaking of a Read More

Ending the Pandemic Hinges on Overcoming Vaccine Hesitancy

February 25, 2021
Jeanine Guidry, PhD, assistant professor at the Robertson School of Media and Culture at Virginia Commonwealth University

“On May 8, 1980, the World Health Assembly issued an official declaration,” says Susan Dubuque of NDP: “‘The world and all its peoples have won freedom from smallpox.’ Global eradication of this disease through vaccination is considered international public health’s biggest achievement. “Fast forward to 2021. We’re once again in the clutches of a worldwide Read More

Communications Strategies to Counteract the “Tsunami” of Misinformation About COVID-19 Vaccines

February 15, 2021
Susan Dubuque

// By Susan Dubuque // In this two-part series, Jeanine Guidry, PhD, assistant professor at the Robertson School of Media and Culture at Virginia Commonwealth University, and Victor Reiss, vice president of consumerism and insights marketing and communications for UNC Health care, offer practical insights for implementing a successful communication strategy to help bolster vaccine Read More

How To Convince Patients It’s Safe — and Smart — To Return

December 17, 2020
Lewis Clark, vice president of marketing/media/public relations, Deborah Heart and Lung Center

At the Deborah Heart and Lung Center in southern New Jersey, the task of letting patients know it was safe and even wise to return evolved into a multimedia effort. The campaign has been paying off with a substantial increase in patient visits. In Peter Hochstein’s new story, he explains how they’re doing it. Here’s Read More