Service Line Marketing

How To Boost the Profitability of Your Service Lines

Matt Humphrey

In a new SHCM article, Stewart Gandolf, CEO of Healthcare Success Strategies, writes that: Clinical service department profitability is a constant challenge for hospitals. That’s nothing new. What’s changed, however, is just about everything else. He explains how patients, newly empowered, now regard medical services through the critical eyes of retail shoppers. Health care reform, Read More

New School Marketing Shifts that Boost Service Line Profitability

by Stewart Gandolf Clinical service department profitability is a constant challenge for hospitals. That’s nothing new. What’s changed, however, is just about everything else. The newly empowered patient now regards medical services with the critical eye of a retail shopper. The dynamics of health care reform, facility mergers and acquisitions and increasingly intense competition have Read More

Are You Prepared for the Next Generation of Service Lines?

by Cecily Lohmar The last decade has seen con­siderable growth in health care service lines, most often with the objective of expanding the more profitable services. At the same time, there have been numerous market changes – with more to come. Service lines have been an effective model for im­proving quality and cost in the Read More

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