// By Jane Weber Brubaker // Health care spending for older adults is disproportionately higher than for other age groups. According to 2016 research from the Kaiser Family Foundation, the 65 and older group — 16 percent of the population — consumes 36 percent of health spending. The cost of care for older adults is Read More
With the shift toward value-based care and the assumption of risk, many health care organizations are beginning to understand that they must address behavioral health in conjunction with physical care for patients. In our new story, Howard Gershon, a founding principal of New Heights Group, discusses the business case. Here’s an excerpt. Behavioral health issues Read More
One of the keys to success in preparation for value-based health reimbursement models is the use of technology to identify opportunities to close gaps in service, improve cost-effectiveness of treatments, improve outcomes, and enhance preventive care services. In Missouri, three Federally Qualified Health Centers serving more than 53 counties and 107,000 patients in mostly rural Read More
// By Howard Gershon, LFACHE // With the shift toward value-based care and the assumption of risk, many health care organizations are beginning to understand that they must address behavioral health in conjunction with physical care for patients. Behavioral health issues are in the news every day, whether it’s a national sports figure who has Read More
// By Sheryl S. Jackson // A newly formed alliance of three Federally Qualified Health Centers provides an example of how shared expertise and pooled resources are laying the groundwork for value-based care, with the ultimate goal of driving better outcomes and lower costs in Medicaid managed care contracts. One of the keys to success Read More
“Value-based care models are on the rise, and health care providers and payers are increasingly aligning to control costs while providing quality care,” says Jordan Pisarcik, vice president of growth and customer engagement at DocASAP. Here’s an excerpt from Pisarcik’s new article: According to a recent report by Humana, value-based care initiatives are proving to Read More
// By Jordan Pisarcik // Most providers do not have a digital access strategy in place that accounts for health plan initiatives, but greater payer-provider financial alignment will accelerate the need for a coherent strategy. Value-based care models are on the rise, and health care providers and payers are increasingly aligning to control costs while Read More
“Population health is a hot topic in our industry,” says Susan Dubuque of ndp. “But let’s be honest. As health care marketing professionals, we may have a difficult time getting our heads around this complex, multifaceted concept. There is lack of clarity about even the most basic issues like: What is population health? Who is Read More
Hospital and physician-owned Medicare Advantage (MA) plans have seen double-digit growth since 2015. Axios, which tracks membership data from the Center for Medicare and Medicaid (CMS), reports that the largest organization in this category, Kaiser Permanente, grew 23 percent from 2015 to 2018, to almost 1.6 million members. The other 40 or so hospital- and Read More
// By Wendy Stark Healy // Medicare Advantage Plans have become a popular choice among Medicare recipients, and health systems are staking their claim to the market. Some health systems have had insurance arms for years, and others are just launching their plans. Done correctly, hospital-sponsored Medicare Advantage plans offer an attractive opportunity for health Read More
Marketers envision playing a leading role in population health activities. // By Susan Dubuque // Population health is a hot topic in our industry. But let’s be honest. As health care marketing professionals, we may have a difficult time getting our heads around this complex, multifaceted concept. There is lack of clarity about even the Read More
A vision for population health through community partnerships and innovation // By Jane Weber Brubaker // Under Dr. Tony Slonim’s leadership, Renown Health has forged strong connections with the community, acting as a catalyst for change. “If you want to improve the health of your community, engage the people who are most likely to be Read More
// By Lisa D. Ellis // One of Intermountain Healthcare’s strategic initiatives supporting its move toward value-based care is a business unit focused on community-based care, led since April 2018 by Rajesh Shrestha. By moving care upstream and treating people when they are well, Intermountain hopes to reduce the need for more expensive treatments. The Read More
There are many reasons to write a book, but Michael J. Dowling, president and CEO of Northwell Health, identifies the need for an objective look at health care that takes positive achievements into account as well as challenges as his reason for co-authoring Health Care Reboot: Megatrends Energizing American Medicine. “I was growing increasingly frustrated Read More
// By Sheryl S. Jackson // In “View from the C-Suite” we share the insights of health care leaders from across the leadership spectrum — CEOs to CFOs to CMOs and more. This month, we hear from a health system CEO who co-authored a book that provides a different perspective on health care in the Read More
“There are about 2.5 million people addicted to opioids, but only 10 to 20 percent of them get help,” says Andrey Ostrovsky, MD, chief medical officer at Solera Health (and former CMO of Medicaid). Solera Health is an “integrated health network” that “connects patients, providers, and physicians to a network of partners who are preventing Read More
// By Sheryl S. Jackson // Editor’s Note: In our “View from the C-Suite” series, our goal is to share the insights of health care leaders from across the leadership spectrum — CEOs to CFOs to CMOs and more. In this article, the CMO we’re referring to is the chief medical officer. This story profiles Read More
“In my ongoing conversations with industry leaders about what’s shifting in health care, five factors rose to the top of the list for 2019, as marketing moves to new dimensions, and closer to health system collaborative scaling of smart pilots.” In our new article, Linda MacCracken, senior principal, customer engagement at Accenture Health, and Strategic Read More
We recently sat down with Priya Bathija, vice president of AHA’s Value Initiative, and Brian Griffin, SHSMD’s senior editorial specialist, to learn about the program, its scope, and its goals. Launched in December 2017, the Value Initiative’s mission is to be a change agent and provide thought leadership to the hospital industry as it moves Read More
Five Key Market Dynamics for Marketers to Manage // By Linda MacCracken // “In my ongoing conversations with industry leaders about what’s shifting in health care, five factors rose to the top of the list for 2019, as marketing moves to new dimensions, and closer to health system collaborative scaling of smart pilots.” In this Read More
// By Jane Weber Brubaker // At the 2018 SHSMD conference in Seattle, we sat down with Priya Bathija, vice president of AHA’s Value Initiative, and Brian Griffin, SHSMD’s senior editorial specialist, to learn about the program, its scope, and its goals. Launched in December 2017, the Value Initiative’s mission is to be a change Read More
Length of stay (LOS) is the duration of an inpatient episode of care, calculated from day of admission to day of discharge, and based on the number of nights spent in hospital. By tracking LOS, hospitals seek to improve processes and prevent errors, which ultimately lowers costs. But for Anne Arundel Medical Center, a 350-bed Read More
// By Althea Fung // At the 2018 SHSMD Connections conference in Seattle, SHSMD convened a series of presentations on value as part of its “Value Initiative.” What does value mean for health care organizations? How can they achieve it? One of the presenters, Jessica Farrar, director of strategic planning and decision support at Anne Read More
“As health care marketers, we are keenly aware of the rampant changes taking place in our industry — unforeseen mergers and consolidations, aggressive competitors entering the marketplace, pressures to demonstrate measurable ROI, and reorientation from delivering acute or episodic care to managing the health of a population with the goals of improving health and reducing Read More
// By Susan Dubuque // As health care marketers, we are keenly aware of the rampant changes taking place in our industry — unforeseen mergers and consolidations, aggressive competitors entering the marketplace, pressures to demonstrate measurable ROI, and reorientation from delivering acute or episodic care to managing the health of a population with the goals Read More