ROI & Performance Marketing Week

Workforce Shortages

What The Chief Experience Officer Brings to Hospital Systems

June 5, 2023
Ron Shinkman

// By Ron Shinkman // As hospital systems have merged and grown over the years, so have the number of executives occupying their C-suites. The chief information officer (CIO) was a creation of the 1990s, as hospitals began relying on electronic medical records. A more recent admittee to the C-suite is the CXO, or chief experience officer. Like the rise of the CIO, the CXO is a response to changing times in the health care sector.

Health Equity and Access: Addressing a Challenge That Too Many People Don’t See

May 15, 2023
Alan Shoebridge, associate vice president of national communications at Providence

// By Alan Shoebridge // Getting access to care has been difficult in many parts of the country for years. Even in densely populated urban areas, a shortage of physicians and clinicians often made setting appointments for primary and specialty care a frustrating experience. And then 2020 hit. The COVID-19 pandemic intensified the staffing shortage and further restricted access. Today, access to care remains constrained by that staffing shortage. Yet this is just one barrier to getting care. Systemic societal issues pose additional barriers for many communities.

Expanding Access to Health Care in the Face of Provider Shortages

May 1, 2023
Cheryl L. Serra

// By Cheryl L. Serra // Renown Regional Medical Center in Reno, Nevada is a 650-bed facility and the region’s only Level II Trauma Center. Renown serves over a million people across 100,000 square miles, much of it in remote, rural communities. Like most health systems, Renown is facing greater demand for health care services while being squeezed by provider shortages.

The Strategic Marketing and HR Approach to Enhancing Nurse Recruitment

October 27, 2022
Susan Williams, vice president of talent management, LifePoint Health

Nurse recruitment is vital to the growth and survival of every health care organization today. A successful nurse recruitment effort requires that departments break down the silos and come together to ensure that best practices from operations, human resources, internal communications, marketing strategy, and analytics are brought to the table. So what does it look Read More

Marketing and HR Join Forces to Elevate Nurse Recruitment

October 24, 2022
Susan Dubuque

// By Susan Dubuque // Nurse recruitment is vital to the growth and survival of every health care organization today. Here’s how one health system combined the talents of two disciplines — marketing and HR — to tackle it together.

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