// By Althea Fung // The 2019 Blue Cross Blue Shield Health Index report found one-third of millennials — people born between 1981 and 1996 — have a health condition that lowers their life expectancy and quality of life. In comparison to Generation Xers at the same age, millennials have significantly higher incidences of several Read More
// By Marlene Kurban // Hospital marketers have to be active on social media and online review sites, right? We know the answer is ‘yes,’ but who is it for and how do you do it well? A recent national consumer survey conducted by Wax Custom Communications showed surprising results about who follows social media Read More
A new Strategic Health Care Marketing webinar for health care marketers and digital strategists
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What if you and your hospital were measuring patient satisfaction incorrectly? Worse, what if you were focused on improving things that didn’t really matter — and overlooking things that did? // By James A. Gardner // In a health care setting, satisfaction focuses on the gap between patients’ expectations and their experiences. Importantly, patient experience Read More
“With patient experience increasingly recognized as connected to a host of measures, including patient outcomes and your bottom line, it’s essential to reach all of your target populations with education and messaging that resonate with people’s cultural backgrounds and native languages,” says Jill Mead, in-house compliance counsel for full-service language solutions company Vocalink, Inc. “More Read More
// By Jill Mead // With patient experience increasingly recognized as connected to a host of measures, including patient outcomes and your bottom line, it’s essential to reach all of your target populations with education and messaging that resonate with people’s cultural backgrounds and native languages. More than ever before in our history, U.S. hospital Read More
// By Lisa D. Ellis // Love you, hate you, want something from you. When any of your patients have these or other strong feelings about you, chances are they’ll turn to social media and share their sentiments in a very public way to a very wide audience. This makes it essential to stay on Read More
// By Ruth Padilla, MA and David Zirkle, PhD // Some savvy hospitals are turning to the latest technological advances to engage younger health care consumers. Millennials, who are defined as individuals between the ages of 18 and 34, will surpass Baby Boomers as the nation’s largest living generation in 2015. Also known as Gen Read More
// By Andrea Simon, Ph.D. // A hospital “call center” often has been considered an irritating expense health care organizations have to endure, because people use phones and want to reach a doctor or patient in the hospital. But maybe it’s time to ask, “What if we’ve always been wrong?” Maybe a call center actually Read More
// By Ross K. Goldberg // As sure as Disney, Apple, and Coca-Cola have brand identities, so too does every physician in practice today. The difference is that many physicians don’t know it. Individually or in a group, all physicians have brands. Some have been deliberately developed with an eye on marketplace differentiation, attracting specific Read More
by Sheryl S. Jackson Only direct word-of-mouth recommendations from friends and family beat online reviews as the most trusted source of information, according to a 2012 Pepperdine University study. Even after receiving a personal recommendation, 86 percent of survey respondents say they would also use an online source to research a business or professional before Read More
by Sheryl S. Jackson While hospitals throughout the country look for ways to manage their online reputation on a wide range of review sites, an 86-bed rural community hospital invites patients to post reviews directly on the facility’s website. “We have always focused on patient-centered care and are constantly looking for feedback from our patients,” Read More
by Michele von Dambrowski “ROI should always be tied to dollars,” Chris Boyer, AVP of digital strategy for North Shore-LIJ Health System in Great Neck, NY, points out. “If you don’t measure ROI, don’t worry – your successor will,” quips Boyer, who also serves as an external advisory board member for the Mayo Clinic Center Read More