Subtopics: Case Studies, Channels, Creative, Campaigns, Markets, etc.
In a world of 30- and 60-second TV spots, The Christ Hospital Health Network in Cincinnati is turning heads with something refreshingly brief: 10-second ads that deliver big impact. Airing during Jeopardy, the spots feature a nod to the game show, rotate through service line messages, introduce providers, and reinforce the brand.
// By Susan Dubuque // Onvida Health reinvented itself with a renewed purpose and values — and then wrapped the package with a new name, brand identity, and smart positioning. Learn how Onvida Health introduced its brand internally and externally, launched a multichannel campaign, and created a platform for long-term connection and growth.
// By John Marzano // Gun violence is still the leading cause of death among children and adolescents in the United States. Read on to learn about the gun violence prevention movement started by Northwell Health and view the latest public service campaign spot that puts the spotlight on gun safety.
// By Jane Weber Brubaker // In the current environment of cultural tribalism, how can health care organizations break down barriers and rebuild trust in the communities they serve? Brandon Edwards and Shannon Hooper believe the antidote to toxicity is authenticity. Here, they share ideas for how marketers can break through the red state/blue state conundrum.
In this new report from Strategic Health Care Marketing, you’ll discover how collaboration between marketing and human resources is helping health care organizations nationwide find creative ways to attract talent, retain valued employees, and show appreciation for their teams.
Trustworthiness is the quality Americans value most, according to national consumer studies from Klein & Partners. During a Strategic Health Care Marketing webinar in May, Rob Klein presented results from the company’s latest National Consumer Insight Study. Here, we discuss some of the larger themes that emerged from the conversation.
// By Susan Dubuque // In a world of 30- and 60-second TV spots, The Christ Hospital Health Network in Cincinnati is turning heads with something refreshingly brief: 10-second ads that deliver big impact. Airing during Jeopardy, the spots feature a nod to the game show, rotate through service line messages, introduce providers, and reinforce the brand.
// By Jane Weber Brubaker // Trustworthiness is the quality Americans value most, according to national consumer studies from Klein & Partners. During a Strategic Health Care Marketing webinar in May, Rob Klein presented results from the company’s latest National Consumer Insight Study. Here, we discuss some of the larger themes that emerged from the conversation.
// By Susan Dubuque // This vibrant new marketing campaign presents an imaginative take on the spirit of innovation that powers the people and life-changing work at this leading academic medical center. Keep reading — you won’t want to miss this bold, fresh take on health care advertising. And yes, there just might be a unicorn.
Cincinnati’s health care market is highly competitive, with eight health systems, including an academic medical center and a renowned children’s hospital. When Rob Whitehouse joined seven years ago, the health system struggled to differentiate itself. Discover how TriHealth aligns its brand to reflect a culture rooted in humanity and in population health.
In February 2024, Strategic Health Care Marketing launched a new column called Advertising Showcase. Each month, we feature a multimedia advertising campaign from some of the nation’s leading hospitals and health systems — many are winners of eHealthcare Leadership Awards.
In this new report from Strategic Health Care Marketing, we have compiled four varied Advertising Showcases. We hope this excellent work gives you a little inspiration for your next creative endeavor.
// By Susan Dubuque // CaroMont Health has spent more than 80 years earning the trust of its neighbors. Testing ad concepts for emotional stickiness lends credibility to this organization’s brand platform and messaging. Discover the creative executions and discover how this health system uses emotion to distinguish its brand.
The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in health care digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.
Mount Sinai took a strategic, empathy-driven approach, conveying the message, “We get you, and we’ve got you,” to appeal to the ultimate health decision-makers: women. Read on to see how Mount Sinai captures the attention of this vital target audience and achieves measurable results with this award-winning campaign.
// By Susan Dubuque // The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in health care digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.
Most Americans want to live a happier, healthier life. But for many, the gap between wanting to lead a healthy life and being healthy can feel like an ever-widening chasm. Learn how UC Davis designed a campaign that engaged its employees and increased public awareness of its support for community health.
// By Susan Dubuque // Cincinnati’s health care market is highly competitive, with eight health systems, including an academic medical center and a renowned children’s hospital. When Rob Whitehouse joined seven years ago, the health system struggled to differentiate itself. Discover how TriHealth aligns its brand to reflect a culture rooted in humanity and in population health.
Community Health Systems launched an award-winning campaign that leverages the selfie craze to engage women in focusing on their own health and lifestyle choices. the full article to explore the planning, strategy, and creative executives behind this clever multimedia campaign.
// By Susan Dubuque // Mount Sinai took a strategic, empathy-driven approach, conveying the message, “We get you, and we’ve got you,” to appeal to the ultimate health decision-makers: women. Read on to see how Mount Sinai captures the attention of this vital target audience and achieves measurable results with this award-winning campaign.
// By Althea Fung // Most Americans want to live a happier, healthier life. But for many, the gap between wanting to lead a healthy life and being healthy can feel like an ever-widening chasm. Learn how UC Davis designed a campaign that engaged its employees and increased public awareness of its support for community health.
// By Susan Dubuque // Community Health Systems launched an award-winning campaign that leverages the selfie craze to engage women in focusing on their own health and lifestyle choices. Read the full article to explore the planning, strategy, and creative executives behind this clever multimedia campaign.
A free white paper, published by Prairie Dog
With all the pressures faced by health care marketers, it can be too easy to jump straight to tactics like launching new campaigns without properly diagnosing the root problem and crafting an evidence-based strategy. This is a risky path that can result in marketers moving forward with incorrect, misinformed or incomplete actions. Ultimately, results suffer along with the reputation of the marketing function.
This white paper shares three such examples, showing how the discipline of the marketing process (diagnosis, strategy, tactics and measurement) helped avoid misdirected and ineffective actions.
The UNC Health Championship golf tournament isn’t just about perfect swings and scenic fairways — it’s a game changer for health care across North Carolina. Discover how UNC Health’s omnichannel marketing campaign achieved and surpassed its goals through strategic thinking, innovative media tactics, and impactful creative executions.
In January 2023, Nebraska Medicine faced a significant staffing shortfall. Leadership recognized the need for immediate and long-term strategies to address recruitment and retention challenges. Discover how Nebraska Medicine reframed its employer brand to ensure the stable workforce needed to deliver excellent care and help the organization grow and thrive.
// By Susan Dubuque // The UNC Health Championship golf tournament isn’t just about perfect swings and scenic fairways — it’s a game changer for health care across North Carolina. Discover how UNC Health’s omnichannel marketing campaign achieved and surpassed its goals through strategic thinking, innovative media tactics, and impactful creative executions.