Subtopics: Patient Satisfaction, Surveys, Scores, Transparency, etc.
// By Amanda Green // How the University of Maryland Medical System leveraged journey mapping to align marketing with the patient experience. Learn how a leadership team of cancer experts came together to create a shared understanding of the patient experience, and how hearing directly from patients refined their perceptions and guided the changes they made.
Marketing leaders from Banner Health, Renown Health, the Medical University of South Carolina (MUSC), and Primacy share how academic medical centers adapt strategy, structure, and technology to align today’s health care landscape. Learn how academic medical center marketers adjust their strategies to optimize effectiveness today and focus on the future.
// By Jane Weber Brubaker // Trustworthiness is the quality Americans value most, according to national consumer studies from Klein & Partners. During a Strategic Health Care Marketing webinar in May, Rob Klein presented results from the company’s latest National Consumer Insight Study. Here, we discuss some of the larger themes that emerged from the conversation.
Health care’s digital experience often lags behind the expectations of modern consumers. Industry expert Ben Dillon unpacks how retail giants have set a new standard for digital experience. Read the full article to explore how health care marketers can more closely align patient experience with consumer expectations influenced by major brands.
// By Susan Dubuque // The Children’s Healing Art Project has spent the past 19 years transforming pediatric playrooms and hospital rooms into vibrant, imaginative spaces where creativity can flourish. Read on for a clearer picture of the role of art in patient experience and actionable strategies for healthcare marketers to engage families and strengthen community ties.
Furry caregivers contribute to the health care experience by reducing anxiety, boosting spirits, and even improving medical outcomes. Today, it is common for hospitals, nursing homes, and rehabilitation centers to incorporate animal-assisted interventions. Read on to learn more about how therapy animals can enrich the health care experience and improve outcomes.
// By Therese Lockemy, MBA // Marketing leaders from Banner Health, Renown Health, the Medical University of South Carolina (MUSC), and Primacy share how academic medical centers adapt strategy, structure, and technology to align today’s health care landscape. Learn how academic medical center marketers adjust their strategies to optimize effectiveness today and focus on the future.
The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in health care digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.
// By Susan Dubuque // Health care’s digital experience often lags behind the expectations of modern consumers. Industry expert Ben Dillon unpacks how retail giants have set a new standard for digital experience. Read the full article to explore how health care marketers can more closely align patient experience with consumer expectations influenced by major brands.
// By Melissa Sher // One of the most powerful ways to demonstrate compassionate care is by sharing stories that reveal the tangible heart behind your hospital’s work through acts of kindness and compassion. In honor of National Nurses Week, here are seven powerful stories about care teams that showed compassion for patients — and one another.
// By Susan Dubuque // The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in health care digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.
// By Susan Dubuque // Furry caregivers contribute to the health care experience by reducing anxiety, boosting spirits, and even improving medical outcomes. Today, it is common for hospitals, nursing homes, and rehabilitation centers to incorporate animal-assisted interventions. Read on to learn more about how therapy animals can enrich the health care experience and improve outcomes.
Dr. David Sabgir was tired of hearing excuses. In 2005, almost no one in his practice was getting the minimum recommendation of weekly exercise. He decided to try something different: He invited a patient to join him on a walk. Discover how Sabgir transformed a single walk into a global health movement.
As a health care marketing leader, you always strive to be a careful steward of your organization’s resources. Considering whether to outsource various functions is one aspect of being a careful steward. In this article, Yuriy Kotlyar offers a series of considerations on outsourcing contact center services at your health system.
A partnership among the Idaho Department of Health and Welfare, the state’s libraries, and St. Luke’s Health System offers library patrons a new place to receive remote medical care. Read on to learn more about this program and how public spaces in your community could double as hubs for community health.
How do chief marketing officers (CMOs) defend the fundamental value of health care marketing amid budget constraints, workforce shortages, and increasing use of artificial intelligence? Head marketers from UCSF Health and Baptist Health South Florida share their thoughts on how their role is shifting to meet the needs of their organizations.
// By Melissa Sher // Dr. David Sabgir was tired of hearing excuses. In 2005, almost no one in his practice was getting the minimum recommendation of weekly exercise. He decided to try something different: He invited a patient to join him on a walk. Discover how Sabgir transformed a single walk into a global health movement.
The application of art and music in healing dates back thousands of years. Today, these timeless practices are finding new life in modern health care. Read the full article to explore how expressive therapies are used to shape patient experiences and enhance clinical care at leading health systems.
// By Yuriy Kotlyar // As a health care marketing leader, you always strive to be a careful steward of your organization’s resources. Considering whether to outsource various functions is one aspect of being a careful steward. In this article, Yuriy Kotlyar offers a series of considerations on outsourcing contact center services at your health system.
The United States is facing a national crisis in child and teen mental health. Children’s hospitals across the country are responding by building upon the care they already provide. Read on to explore 12 notable initiatives at children’s hospitals across the country working to tackle the growing challenges in adolescent mental health.
// By Althea Fung // A partnership among the Idaho Department of Health and Welfare, the state’s libraries, and St. Luke’s Health System offers library patrons a new place to receive remote medical care. Read on to learn more about this program and how public spaces in your community could double as hubs for community health.
// By Marcia Simon, APR // How do chief marketing officers (CMOs) defend the fundamental value of health care marketing amid budget constraints, workforce shortages, and increasing use of artificial intelligence? Head marketers from UCSF Health and Baptist Health South Florida share their thoughts on how their role is shifting to meet the needs of their organizations.
// By Susan Dubuque // The application of art and music in healing dates back thousands of years. Today, these timeless practices are finding new life in modern health care. Read the full article to explore how expressive therapies are used to shape patient experiences and enhance clinical care at leading health systems.
// By Melissa Sher // The United States is facing a national crisis in child and teen mental health. Children’s hospitals across the country are responding by building upon the care they already provide. Read on to explore 12 notable initiatives at children’s hospitals across the country working to tackle the growing challenges in adolescent mental health.
The Nike Doernbecher Freestyle Program was born during a conversation between a father and his son over dinner. What if patients could design their own shoes and Nike would make and auction them? Discover how this idea grew into a life-changing program that has raised millions in funds for the children’s hospital.