Subtopics: Patient Satisfaction, Surveys, Scores, Transparency, etc.
Chris Bevolo, author of “Joe Public Doesn’t Care About Your Hospital,” shares his thoughts on the evolution of health care marketing in this Q&A. Here’s how he sums it up: “At the end of the day, we need to make things better, whether it’s marketing, health care, or the world.”
// By Susan Dubuque // Few things connect more directly to human emotion than sound. In marketing, that connection is powerful: Audio cues can reinforce brand recognition up to 96 percent faster than visuals alone. Discover how Northwell’s sonic brand amplifies emotion, strengthens trust, and helps the organization break through the clutter in a fiercely competitive marketplace.
// By Alan Shoebridge // Chris Bevolo, author of “Joe Public Doesn’t Care About Your Hospital,” shares his thoughts on the evolution of health care marketing in this Q&A. Here’s how he sums it up: “At the end of the day, we need to make things better, whether it’s marketing, health care, or the world.”
// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9 at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.
In this new report from Strategic Health Care Marketing, you’ll gain practical insights on how children’s hospitals navigate today’s challenges while positioning themselves for long-term success.
The health care system is full of contradictions: more care, more technology — and more frustration. This opinion piece unpacks the growing disconnect with health care and how marketers can close the gap. Read on to explore four critical strategies to rebuild trust, reframe expectations, and reconnect with a new generation of patients.
How the University of Maryland Medical System leveraged journey mapping to align marketing with the patient experience. Learn how a leadership team of cancer experts came together to create a shared understanding of the patient experience, and how hearing directly from patients refined their perceptions and guided the changes they made.
// By Ross Goldberg // The health care system is full of contradictions: more care, more technology — and more frustration. This opinion piece unpacks the growing disconnect with health care and how marketers can close the gap. Read on to explore four critical strategies to rebuild trust, reframe expectations, and reconnect with a new generation of patients.
Trustworthiness is the quality Americans value most, according to national consumer studies from Klein & Partners. During a Strategic Health Care Marketing webinar in May, Rob Klein presented results from the company’s latest National Consumer Insight Study. Here, we discuss some of the larger themes that emerged from the conversation.
// By Amanda Green // How the University of Maryland Medical System leveraged journey mapping to align marketing with the patient experience. Learn how a leadership team of cancer experts came together to create a shared understanding of the patient experience, and how hearing directly from patients refined their perceptions and guided the changes they made.
Marketing leaders from Banner Health, Renown Health, the Medical University of South Carolina (MUSC), and Primacy share how academic medical centers adapt strategy, structure, and technology to align today’s health care landscape. Learn how academic medical center marketers adjust their strategies to optimize effectiveness today and focus on the future.
// By Jane Weber Brubaker // Trustworthiness is the quality Americans value most, according to national consumer studies from Klein & Partners. During a Strategic Health Care Marketing webinar in May, Rob Klein presented results from the company’s latest National Consumer Insight Study. Here, we discuss some of the larger themes that emerged from the conversation.
Health care’s digital experience often lags behind the expectations of modern consumers. Industry expert Ben Dillon unpacks how retail giants have set a new standard for digital experience. Read the full article to explore how health care marketers can more closely align patient experience with consumer expectations influenced by major brands.
// By Susan Dubuque // The Children’s Healing Art Project has spent the past 19 years transforming pediatric playrooms and hospital rooms into vibrant, imaginative spaces where creativity can flourish. Read on for a clearer picture of the role of art in patient experience and actionable strategies for healthcare marketers to engage families and strengthen community ties.
Furry caregivers contribute to the health care experience by reducing anxiety, boosting spirits, and even improving medical outcomes. Today, it is common for hospitals, nursing homes, and rehabilitation centers to incorporate animal-assisted interventions. Read on to learn more about how therapy animals can enrich the health care experience and improve outcomes.
// By Therese Lockemy, MBA // Marketing leaders from Banner Health, Renown Health, the Medical University of South Carolina (MUSC), and Primacy share how academic medical centers adapt strategy, structure, and technology to align today’s health care landscape. Learn how academic medical center marketers adjust their strategies to optimize effectiveness today and focus on the future.
The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in health care digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.
// By Susan Dubuque // Health care’s digital experience often lags behind the expectations of modern consumers. Industry expert Ben Dillon unpacks how retail giants have set a new standard for digital experience. Read the full article to explore how health care marketers can more closely align patient experience with consumer expectations influenced by major brands.
// By Melissa Sher // One of the most powerful ways to demonstrate compassionate care is by sharing stories that reveal the tangible heart behind your hospital’s work through acts of kindness and compassion. In honor of National Nurses Week, here are seven powerful stories about care teams that showed compassion for patients — and one another.
// By Susan Dubuque // The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in health care digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.
// By Susan Dubuque // Furry caregivers contribute to the health care experience by reducing anxiety, boosting spirits, and even improving medical outcomes. Today, it is common for hospitals, nursing homes, and rehabilitation centers to incorporate animal-assisted interventions. Read on to learn more about how therapy animals can enrich the health care experience and improve outcomes.
Dr. David Sabgir was tired of hearing excuses. In 2005, almost no one in his practice was getting the minimum recommendation of weekly exercise. He decided to try something different: He invited a patient to join him on a walk. Discover how Sabgir transformed a single walk into a global health movement.
As a health care marketing leader, you always strive to be a careful steward of your organization’s resources. Considering whether to outsource various functions is one aspect of being a careful steward. In this article, Yuriy Kotlyar offers a series of considerations on outsourcing contact center services at your health system.
A partnership among the Idaho Department of Health and Welfare, the state’s libraries, and St. Luke’s Health System offers library patrons a new place to receive remote medical care. Read on to learn more about this program and how public spaces in your community could double as hubs for community health.
How do chief marketing officers (CMOs) defend the fundamental value of health care marketing amid budget constraints, workforce shortages, and increasing use of artificial intelligence? Head marketers from UCSF Health and Baptist Health South Florida share their thoughts on how their role is shifting to meet the needs of their organizations.