Yes, Your Newsletter Can Still Be Relevant: How One Community Hospital Rewrote Its Own Story—and How You Can, Too

September 29, 2015

// By Lisa D. Ellis //

Publishing your health care organization’s print newsletter can be a time-intensive—and costly—endeavor. You may wonder if it’s really worth the investment, since the results can be challenging to measure. With people increasingly getting their news and health information online, you could even be tempted to retire your print efforts.

But if you’re getting ready to throw in the towel, it’s worth first taking the time to try to rewrite your organization’s story in hard copy and better use this tool to further your community outreach and development efforts, says Carol Fusaro, Vice President and Account Manager of Sullivan Creative, an integrated brand and event-marketing agency with offices in Boston, Massachusetts; Concord, New Hampshire; and El Paso, Texas that works with a variety of clients, including those in the health care space.

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