The ROI of Physician Relationship Management
Published by Evariant
Download your copy of this white paper from Evariant.
To drive growth by increasing referrals, hospitals look to the team that develops and maintains physician relationships, frequently referred to as “Physician Relations Managers” or “Physician Liaisons.”
But no matter their titles, their mandate has been clear: Cultivate relationships with doctors that will lead to an increase in cases being referred.
But which doctors? In which service lines? And what kinds of cases? And what touch points?
In this whitepaper, you will:
- Gain insight into market share opportunity
- Learn how to identify physician segments
- Learn how to cultivate physician relationships
- Learn how to track physician liaison activity and measuring ROI
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