6 Ways to Market Telehealth As an Essential Service for Your Patients
// By Sue Spaight //
Successful technologies have their big adoption moment — the event that pushes them past the “tipping point” and across the chasm to become a part of everyday life. Telehealth surged across U.S. health care systems during the worst of the coronavirus pandemic. The crisis reduced barriers to virtual care and is pushing telehealth further into the mainstream.
Many health care providers have moved quickly to implement or expand telehealth capabilities. In mid-March, the Wall Street Journal reported that almost 80 percent of hospitals in the U.S. offered some sort of telehealth service.
Yet, until now, consumer demand has lagged. Currently, health systems and direct-to-consumer telemedicine apps are reporting huge spikes in use of these services, as consumers and providers embrace their utility.
The opportunity for health care marketers is now clear: Market telehealth as an essential, accessible service for patients and communities. It should be a central part of your post-COVID-19 recovery plan.
Here are six recommendations to help you effectively support your telehealth initiatives across all marketing channels.
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