Prize-Winning Strategy: Using Award Programs to Spotlight Your Accomplishments
// By Lisa D. Ellis //
Competing for — and winning — awards can be an important part of your health care organization’s marketing strategy. Awards can help you raise awareness about your service lines, driving new business; recognize individual employees as leaders, improving staff morale and elevating performance standards; and promote your organization as a stellar workplace, helping to attract top talent.
It’s always more effective to have someone else recognize your achievements rather than you trying to toot your own horn.
Awards are also popular because they can be an extremely low-cost way to get recognition and promote your health care organization. But it’s important to be strategic about selecting what awards to pursue, because while the cost in dollars is often low compared to other marketing efforts, the cost in time and energy for a small marketing department can be high.
In this article we’ll look at how one health care organization with a lean marketing team has succeeded with its award efforts — and what you can learn from its experience.