Zero-Click Search Strategies Every Health Care Marketer Should Know

AI Overviews, Google’s recent addition to the top of the search engine results page, have changed the game. How can you make sure your brand shows up in these AI-generated summaries?

Changes in zero-click search tools such as AI Overviews (AIO) are incredibly fast-paced. This makes it more important than ever to be grounded in zero-click search and its potential — to understand what it can do to help make your brand the hero of topic authority in the health care space.

Kirsten Lecky

What Is Zero-Click Search and Why Is It Important?

Zero-click search is when a user’s query is answered directly on the search engine’s results page (SERP). AI-driven search pulls data from various structured databases and knowledge sources. Responses are generated within the search interface itself — with zero clicks.

It’s important because zero-click search improves the user experience. Ideally, they won’t have to click through multiple web pages to search for relevant content or to learn more unless they want to. By helping to reduce abrasion and friction as your audiences retrieve information, you offer immediate value and enhance the user experience.

In this article, two content marketing experts, Kirsten Lecky and Nikki Breen, discuss the benefits of zero-click search, how it impacts digital marketing, key strategies for zero-click search, and more.

Read the full article here: Content Marketing Tips for Keeping Pace with AI-Driven Search

Best regards,
Matt Humphrey
President