Simple Messaging Creates Big Wins for New Hospital Partnership

A new partnership between Signature Healthcare and The Floating Hospital for Children at Tufts Medical Center brings highly respected Boston pediatric specialists to Signature Healthcare Brockton Hospital (about 25 miles outside of Boston) and makes these experts available 24/7, 365 days a year.

But how best to get the word out about this compelling new offering? Brockton Hospital is in an area that in recent years has been inundated with news of mergers and partnerships, so rising above the noise was a particular concern.

In collaboration with Dan Dunlop of health care marketing firm Jennings, Marie Gross, Vice President of Business Development for Signature Healthcare, decided to take a straightforward approach with the messaging: telling people about what pediatric hospitalists are, and the benefits they offer for patients and their families.

It proved to be a very successful strategy, generating 753 paid Facebook clicks and 1,123 Google Adwords clicks over a three-month period—as well as 258,536 site impressions during the first two months of the campaign.

For all the details, read the full story now: The Proof Is in the Pudding: Educational Campaign Mixes Up a Winning Recipe to Promote New Pediatric Hospitalists

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Matt Humphrey
President