The Proof Is in the Pudding: Educational Campaign Mixes Up a Winning Recipe to Promote New Pediatric Hospitalists
// By Lisa D. Ellis //
Sometimes simple messages can be the most effective. That’s what Signature Healthcare learned recently when it set out to promote a new relationship with The Floating Hospital for Children at Tufts Medical Center. This partnership brings highly respected Boston pediatric specialists to Signature Healthcare Brockton Hospital (about 25 miles outside of Boston) and makes these experts available right in the suburbs 24 hours a day, 7 days a week, 365 days a year.
Finding New Ways to Be Heard
As the largest not-for-profit community-based hospital in the Greater Boston area, Brockton Hospital’s 245-bed, inpatient location serves the health and wellness needs of residents in 21 surrounding cities and towns through an array of services, including medical/surgical capacity, pediatrics, and obstetrics.
The hospital is also in an area that in recent years has been inundated with news of mergers and partnerships. This fact prompted Signature’s staff to brainstorm new angles to highlight the new Tufts/Floating Hospital relationship—rather than just promoting the affiliation—to ensure they would be heard by parents without getting drowned out by all of the other noise in the marketplace, explains Marie Gross, Vice President of Business Development for Signature Healthcare.
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