One Hospital’s Approach to Tapping into the Subconscious to Motivate People’s Behavior, and 5 Steps Your Organization Can Try to Replicate the Results
// By Lisa D. Ellis //
Kirstan Cecil, Chief Marketing & Communications Officer at Saint Agnes Hospital
Every day, people make an array of decisions, from deciding what time to leave for work to determining what route they will take to get there, often without even realizing what factors are influencing their choices. But for health care marketers, an understanding of how the subconscious affects people’s actions can provide valuable insight into your marketing efforts and help you maximize your impact. The benefits can be twofold, both by drawing more people to your facility and by influencing them to make healthier lifestyle choices.
Saint Agnes Hospital’s Approach to Anticipating Patients’ Reactions
“The key to successful health care marketing is being able to anticipate how patients will react to and engage with the messages you are putting out,” says Kirstan Cecil, Chief Marketing & Communications Officer at Saint Agnes Hospital in Baltimore, Maryland, which is part of the Ascension Health System.