Do you handle hospital PR? How do you perceive your mission? Are you primarily a brand builder? Or are you the Praetorian Guard?
// By Peter Hochstein // If editorial and PR people fall into a passive-aggressive relationship, something’s wrong. Sometimes on both sides. There’s no magic to how I find sources for most of the stories I write in this space. Sometimes I start by calling the advertising agency that was involved. Most ad agencies love publicity Read More