Behavioral Change Theory Can Assist with Your Population Health Efforts; Learn How

March 19, 2015

Susan Dubuque“If you’re designing a prevention or health improvement program, you want to increase your chances for success,” says health care marketing expert Susan Dubuque. “And that’s possible if you build your program on a solid foundation of ‘theory,’” she says.

While talk of behavioral change theory may prompt yawning or eye rolls, Dubuque notes, it’s actually fascinating. Additionally, and even more importantly, “it can give you a deeper understanding of how to motivate your employees, patients, or community members to make a change for the better when it comes to their health,” she says.

Dubuque is principal and co-founder of advertising agency Neathawk Dubuque & Packett. This month, in Part 4 of her series on Gearing Up for Population Health, she explores some of the most commonly used approaches to behavioral change and how they interact with the real world.

“If you are planning prevention or health enhancement programs for your own employees, a specific patient population, or a segment of your community, consider designing your program based on the Information-Motivation-Behavioral Skills Model,” Dubuque advises.

To learn what the model can do for your programs, read the full article: Gearing Up For Population Health: Laying a Solid Foundation with Theory.

Best regards,
Matt Humphrey

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