Each week we email a tip or news that we are covering in Strategic Health Care Marketing. You can view the archives of this weekly ezine below.
Many hospitals are acquiring physician groups at a rapid pace. But in the operational process of incorporating new practices into the larger organization, it’s crucial that hospitals don’t lose sight of their end goal: getting a good return on their investment. Daniel Weinbach of the Weinbach Group, Inc., in Miami, FL, points out that all Read More
Satisfied patients are a powerful marketing tool for health care organizations, as one hospital learned when it overhauled the scheduling and management of its operating rooms (ORs). The efforts led to increased efficiency and patient satisfaction and helped boost profitability. Dr. Adam Blomberg, Vice Chief of Anesthesiology and Co-Medical Director of the Surgical Services Executive Read More
Welcome to the fifth and final installment in our welcome series. (You can read the previous installments here.) Over the past several days, we’ve tried to give you a small sampling of all the great information we provide, from exclusive stories on brand management to in-depth case studies of successful health care marketing campaigns around Read More
Hello! Thanks for continuing to follow along in our ezine welcome series. If you missed any of the previous installments, you can check them out here. Brand management is a huge concern for many health care organizations these days, particularly given the trend toward consolidation of facilities and service lines. So we’re giving you a Read More
We’re back—and today we’ve got something special for you. (If you missed the first or second installments in our series, you can read them here.) Peter Hochstein is a veteran New York copywriter, and he’s written for some of the biggest and best in the industry. Over the years, his employers have included Ogilvy, Benton Read More
Hello again! We’re back with Part 2 of our welcome series. (If you missed Part 1, you can read it here.) Today, I’m asking for a favor. Will you tell me about your work? Specifically, I’d like to know: What are the 3 biggest challenges you face in your health care marketing efforts? Even if Read More
I’m pleased to welcome you to the brand-new Strategic Health Care Marketing weekly ezine. As you may be aware, my company, Plain-English Media, acquired Strategic Health Care Marketing and eHealthcare Strategy & Trends this summer from Health Care Communications. (If you’re interested, you can read the official press release about the acquisition.) For over 30 Read More