Develop a Strong “Bench” of Future Health Care Management Talent
“The bench, which fuels [the] pipeline of an organization’s future leaders, is just as important in business as it is in sports,” says Ritch K. Eich, Ph.D. “Unfortunately, many health care organizations and hospitals underestimate the value of developing future leaders or developing a culture in which current leaders teach or mentor others to follow suit.”
Eich is the former Chief of Public Affairs at Stanford University Medical Center and also the former Marketing Chief at Indiana University Medical Center (now IU Health).
“To be successful year after year,” Eich continues, “health care organizations must continuously strengthen their pool of future leaders, including doctors, nurses, and nonclinical staff, tapping into the younger generation waiting on the bench. The marketing and public relations department can—and should—help in this effort.”
In a new article, Eich offers eight ways marketers can help drive the success of a hospital or health system’s leadership program. Discover what they are, plus takeaways from the example of Ochsner Health System in New Orleans, “which handpicks a dozen or so recent health care MBA graduates for its administrative residency program… In the past decade, about 75 fellows have graduated from Ochsner’s program and many remain in the system in leadership roles.”
Read the full article now: Leading Health Care in the Future.
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