Health Care Marketing: 4 Areas of Focus in 2016

Lindsay R. Resnick, Chief Marketing Officer of Wunderman Health

“Spurred by the convergence of the Affordable Care Act, an extraordinary medical technology revolution, and our new on-demand, sharing economy mindset, America’s health care ecosystem is now set up to revolve around the customer,” says Lindsay R. Resnick, Chief Marketing Officer of Wunderman Health.

Resnick says several “known unknowns” will affect the health care landscape in 2016, including Obamacare rule changes, national elections, debt ceiling and federal interest rate moves, “and most likely, more structural reorganization in the health care sector.”

It all boils down to this, says Resnick: “The next few years are likely to be the most turbulent period in the health care industry’s history.”

How can you, as a health care marketing professional, stay ahead of the curve in this dynamic environment? Resnick says the key lies in “creating a consumer-centric health care system built on wellness and prevention rather than sickness.

“As health care consumerism changes the role of the individual, responsibility lies inside the industry to provide the resources and support to help consumers make smart, value-based personal choices. If this happens, everyone wins because engaged, connected health care consumers will demand more value from their health care interactions, resulting in better care and better outcomes.”

For more insights from Resnick for 2016 and beyond, including four essential themes to keep in mind, read our full article now: Health Care 2016: The Year of Customer Connections.

Best Regards,
Matt Humphrey
President