Omaha Hospital Celebrates Its Storied Past in New Marketing Campaign
What’s old is new again at Methodist Hospital in Omaha, Nebraska.
Methodist recently celebrated its 125th anniversary, and this milestone provided a valuable opportunity for the health system to build on its past to position itself for the future.
While most health care systems pride themselves on being ahead of the curve when it comes to patient care, Methodist Hospital’s marketing and communications team understands the value not only of looking forward but also in recognizing the past. Celebrating the intersection of past, present, and future provides Methodist with a framework to make deeper connections with employees and the people it serves. In a highly competitive environment, these connections foster loyalty, helping retain staff and keep patients in the system.
Back in 1891, Methodist Hospital began as a small, 28-bed facility that catered to the needs of all residents in Omaha, regardless of race, religion, and ability to pay. In the century and a quarter since, the hospital has grown by leaps and bounds. It currently has 423 beds and is part of the larger Methodist Health System.
Over the years, the hospital has never lost sight of its beginnings and what they mean in the current marketplace and beyond. Therefore, in honor of its 125th anniversary, in 2016 Methodist Hospital created a multifaceted campaign called “It Goes Beyond.”
“We wanted to honor and celebrate our tradition of excellent health care and compassionate care that the community has come to expect from Methodist,” explains Jenni Stoll, senior director of marketing for Methodist Health System. “Our goal was to remind people that Methodist has been here to care for them and their loved ones for 125 years, and will continue to be here well into the future.”
Read the full story now to learn how a multifaceted campaign helped Methodist use its origins as a bridge to better engage its staff and patients moving forward:
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