How To Carve Out a Unique and Compelling Niche for Your Health Care Facility

February 4, 2016 What do you get when you mix science, soul, and miracles? At City of Hope, an independent biomedical research institution and comprehensive cancer center near Los Angeles, these ingredients are the recipe for second chances. And the sum is certainly bigger than the parts.

“City of Hope’s mission is to cure cancer, diabetes, and other serious diseases,” explains Lisa Stockmon, the Chief Marketing and Communications Officer at City of Hope and a member of the organization’s Executive Team. “We’re focused on innovative research and compassionate, patient-centered care—a combination that speeds new therapies to patients and makes medical miracles possible.”

To raise awareness about City of Hope’s unique role in furthering the field of cancer treatment, while also spotlighting its ability to turn research breakthroughs into therapeutic advances for patients everywhere, the organization recently launched a new marketing campaign called “The Miracle of Science with Soul.”

This campaign ramps up efforts to raise awareness of the institution’s impact on saving lives, while attracting new donors to support innovative biomedical research and technology.

How can you carve out a unique, highly compelling niche at your health care facility? Learn more about City of Hope’s highly successful branding campaign, and lessons you can apply, when you read our new article: Science, Soul, and Miracles Equal Increased Market Share for a Cancer Institute—and How You Can Create a Similar Equation.

Best regards,
Matt Humphrey
President