One Mommy-Doc Blogger’s Story
Find Out How Her Writings Helped a Children’s Hospital Make a Personal Connection with Parents—and in the Process, Spread Some Important Public Health and Safety Messages
// By Lisa D. Ellis //
With so many marketing and health messages out there today competing for people’s limited attention, how can your organization differentiate itself to form truly meaningful connections with those you want to serve? If you’ve been grappling with this question, you may want to look to Seattle Children’s Hospital to learn more about its simple—yet effective—approach in getting personal with its target audience (many of them mothers who make most of the health care decisions for their family) through an award-winning mommy-doc blog. Better yet, this blog is also helping to shape public health conversations and providing people with the information they need to make science-based health decisions.