One Mommy-Doc Blogger’s Story

December 3, 2015

Find Out How Her Writings Helped a Children’s Hospital Make a Personal Connection with Parents—and in the Process, Spread Some Important Public Health and Safety Messages

// By Lisa D. Ellis //

Seattle Children logoWith so many marketing and health messages out there today competing for people’s limited attention, how can your organization differentiate itself to form truly meaningful connections with those you want to serve? If you’ve been grappling with this question, you may want to look to Seattle Children’s Hospital to learn more about its simple—yet effective—approach in getting personal with its target audience (many of them mothers who make most of the health care decisions for their family) through an award-winning mommy-doc blog. Better yet, this blog is also helping to shape public health conversations and providing people with the information they need to make science-based health decisions.


This content is only available to members.

Please log in.

Not a member yet?

Start a free 7-day trial membership to get instant access.


Log in below to access this content: