Revive Special Report: The Value Attack

// Sponsored Post //

The time is now to defend your hospital or health system from the trend that Revive calls the value attack: a false narrative that detracts from the tangible value your organization provides to your community.

Even if your system hasn’t been criticized aloud, your reputation is suffering. Consumers, politicians, and the media are watching healthcare with a skeptical eye as costs rise and care becomes less accessible. We conducted research with 1,200 consumers to understand what consumers think about hospitals, health systems, and their priorities, and our findings uncovered insights that your organization needs to change the narrative with actionable steps to weather the storm.

Download now »

Physician Relations Management Platform Offers Faster Business Intelligence and Increased Revenue

If your organization is investing in highly compensated specialists to grow your service lines and provide needed care for patients, you want those physicians to be as productive as possible as soon as possible, and you want them to be the first choice of referring physicians. Doctivity, a novel physician relations management (PRM) platform using Read More

WebMD and Mercury Healthcare: What the Acquisition Means for Physician Strategies

WebMD Provider Services seeks to align physician and consumer strategies holistically, using data and analytics to guide the journey from both sides. // By Jane Weber Brubaker // When WebMD announced its acquisition of Mercury Healthcare in June 2022, the press release focused on patient engagement solutions. The headline reads “WebMD Health Corp. Acquires Mercury Read More

Physician Relations Management and Market Analytics Platform Accelerates Strategic Business Plans and Drives Growth

Time is money. Without timely business intelligence, the window of opportunity may close before you can act. // By Jane Weber Brubaker // If your organization is investing in highly compensated specialists to grow your service lines and provide needed care for patients, you want those physicians to be as productive as possible as soon Read More

How Walmart and SCAN Group Aim to Fill Health Care Gaps in Underserved Communities

Which is better — Medicare Fee-for-Service (FFS) or Medicare Advantage (MA)? Sachin Jain, MD, MBA, president and CEO of SCAN Group & Health Plan, doesn’t think it’s the right question. “We all know we have a broken health care system, and we have to try in our own ways to make it better,” he says. Read More

How Data Modeling Can Improve Your Health Care Marketing Strategy

Sometimes, the best input on health care marketing comes from an outside party. In a new article, George Danner, chief data scientist at Endeavor Management, offers a fresh insight on how data modeling can help improve the health care marketing process. He puts it like this: “I am not a marketer, but I have listened Read More

Maybe It’s Not Marketing’s Fault

How to use data to identify the real culprits inhibiting encounter volume growth. // By George Danner // I am not a marketer, but I have listened to conversations among our marketing team members and their clients about the difficulty of the marketing role in health care. When patient volumes and/or market share are down, Read More

6 Key Strategies for Health Care Marketing Success in 2023

Health care marketing has entered a new “era of change,” according to Amalia Stanton, senior vice president and chief strategic communications & marketing officer at Memorial Hermann Health System. It has been 34 months since the COVID-19 pandemic uprooted our lives and altered the way we work — perhaps forever. This time period has been Read More

Making Health Care Better for Underserved Communities: Viewpoints from HLTH 2022

Top execs at Walmart and SCAN Group & Health Plan share their candid perspectives on the state of health care in the U.S. and how their organizations can help fill the gaps. // By Jane Weber Brubaker // Which is better — Medicare Fee-for-Service (FFS) or Medicare Advantage (MA)? Sachin Jain, MD, MBA, president and Read More

Moffitt Cancer Center Partners With Corporations in Effort to Address Health Disparities in Underserved Communities

Although cancer affects all populations in the United States, because of various social, environmental, and economic factors, some groups bear a disproportionate burden of the disease than others. For example, Black men are twice as likely to die from prostate cancer than non-Hispanic White men. In addition, Hispanic women are 40 percent more likely to Read More

Era of Change for Health Care Marketing: 6 Key Strategies for Future Success

The dynamics of health care delivery have changed dramatically. In the coming year, health care executives will need all the tools in their toolboxes to meet the challenges. // By Amalia Stanton // It has been 34 months since the COVID-19 pandemic uprooted our lives and altered the way we work — perhaps forever. This Read More

Moffitt Cancer Center’s Health Equity Program Gives Business Opportunity to Improve Health of Local Communities

Seizing the moment, Moffitt Cancer Center gives corporations a way to contribute to the vision of health equity for all. // By Althea Fung // Although cancer affects all populations in the United States, because of various social, environmental, and economic factors, some groups bear a disproportionate burden of the disease than others. For example, Read More

Physician Relations: Increasing Referrals and Driving Growth

Connections between hospitals and doctors working outside the hospital aren’t as strong as they used to be. “So many organizations have realized we have completely lost touch with our primary care physicians,” says Kriss Barlow, RN, MBA, principal at Barlow McCarthy. “They don’t come to the hospital, they use hospitalists.” The pandemic has added to Read More

The Role of Physician Relations in Driving Growth

While health system marketing departments largely focus on consumers, physician relations professionals, aligned with business development, focus on building relationships with referring physicians, overcoming barriers, and growing referrals. // By Jane Weber Brubaker // Connections between hospitals and doctors working outside the hospital aren’t as strong as they used to be. “So many organizations have Read More

Health Care Trends That Dominated 2022 and What to Expect in the New Year

“As 2022 draws to a close, two issues have dominated industry talking points and sparked record-breaking investment in hundreds of specialty ventures: customer experience (CX) and digital health,” says Lindsay R. Resnick in a new article. “I hope my newfound perspective on these trends can serve as thought starters going into 2023. “This past year Read More

Options for Achieving the Strategic and Operational Imperatives of Call Centers

Marketing leaders understand the strategic importance of call centers. High-quality call centers build patient loyalty and drive increased provider utilization rates. Which option is best? // By Yuriy Kotlyar // The explosion of digital health tools for communicating with patients can make call centers seem like yesterday’s news. Of course, experience shows health care marketing Read More

Tips to Reduce Stigma in Your Health Care Marketing

Let’s talk about something that often isn’t talked about enough in the health care industry: health care stigma. But more specifically, the role marketing can play in impacting social stigma around medical conditions. If you’re embarrassed by your medical diagnosis, you will probably keep it hidden. You may not seek help, or if you do, Read More

Health Care Consumerism, Up Close and Personal

An industry veteran’s report card on customer experience in health care from the perspective of a patient. // By Lindsay R. Resnick, MHA // As 2022 draws to a close, two issues have dominated industry talking points and sparked record-breaking investment in hundreds of specialty ventures: customer experience (CX) and digital health. I hope my Read More

Has Your Health System Adopted Person-Centered Care?

If we’ve heard it once, we’ve heard it a thousand times: Health care is complex, dysfunctional, and slow to change. But one person can still make a difference. For Angelica Thieriot, it took a horrific experience as patient in a U.S. hospital in 1978 for her to imagine how different things could be if patients Read More

Health Care Marketers’ Critical Role in Reducing Health Care Stigma

The Hazelden Betty Ford Foundation and the American Lung Association found success by focusing on the positive. // By Cheryl L. Serra // If you’re embarrassed by your medical diagnosis, you will probably keep it hidden. You may not seek help, or if you do, you may find under-the-radar, less-credentialed and less-qualified people. You likely Read More

44 Years of Person-Centered Care: The Power of Planetree to Transform Organizations

Enloe Medical Center’s transformation to person-centered care has made it the first choice for patients in its Northern California region after a series of crises damaged its reputation. // By Jane Weber Brubaker // If we’ve heard it once, we’ve heard it a thousand times: Health care is complex, dysfunctional, and slow to change. But Read More

Tips for Effective Service-Line Marketing at Your Health Care Organization

As a health care marketer, you’re acutely aware of how important it is to not only acquire patients and drive patient volume, but also to engage and retain those patients in order to establish long-term brand loyalty and improve ROI. The history of service-line promotion dates back to the early 1980s when marketers built brand Read More

Marketers from Three Leading Organizations Weigh In on Patient Acquisition and Retention and What It Takes to Succeed

Times have changed. Your health care organization is no longer the star of your advertising and marketing. The consumer is — or should be. // By John Marzano // The history of service-line promotion dates back to the early 1980s when marketers built brand awareness of their organizations’ high-end specialty care using visual and emotional Read More

Remote Patient Monitoring: Improving Outcomes and Reducing Costs

COVID escalated implementation of remote patient monitoring (RPM). Now, with the door pushed open, healthtech companies are competing to burst through and build clinical partnerships that stretch the boundaries of digital health. The potential for mobile health, which includes smartphone apps, wearables, and other monitoring devices, is massive. The percentage of physicians who feel digital health Read More

Ochsner Health Expands Remote Patient Monitoring to New Patient Groups, with Improved Outcomes and Reduced Costs

Connected care solves access and convenience issues for patients; real-time data from mobile devices allows physicians to monitor patients at home and intervene when necessary. // By Marcia Simon, APR // COVID escalated implementation of remote patient monitoring (RPM). Now, with the door pushed open, healthtech companies are competing to burst through and build clinical Read More