Susan DubuqueSusan Dubuque

Principal
NDP
Richmond, VA
(888) 619-8697

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A nationally recognized expert in healthcare marketing, agency cofounder Susan Dubuque directs NDP’s healthcare practice. In the past 20-plus years Dubuque has managed literally hundreds of healthcare marketing initiatives, from comprehensive brand campaigns to smaller, targeted promotions.

With roots as a hospital marketing director, she’s shared her industry expertise with clients ranging from academic medical centers to integrated health care delivery systems, including healthcare leaders like VCU Health and Loma Linda University Health. She’s published extensively on a variety of topics, with an emphasis on healthcare and not-for-profit marketing. Awarded 2008 Woman of the Year by the YWCA, Susan serves on a number of local, regional and national boards, and is an associate professor for VCU’s School of Healthcare Administration.

Susan has contributed her expertise to the articles listed below.

Gearing Up for Population Health: Lessons Learned from Public Health

Susan Dubuque

// By Susan Dubuque // Last year, Strategic Health Care Marketing published a series of three articles on Racing to Wellness. This year, we will delve further into the evolution of our profession in a rapidly changing environment. As we move away from conventional promotions intended to drive volumes, we will explore the reinvention of Read More

Racing to Wellness: A Marketing Model for Wellness

Susan Dubuque

// By Susan Dubuque // This article is the third in a series on the role of marketing in the face of a changing health care environment. Health care marketers are being swept along in the frenzy of wellness and health promotion. But for most marketers, the concept is still ill-defined and a bit fuzzy Read More

Racing to Wellness: The Consumer’s Point of View

// By Susan Dubuque // This article is the second in a series on the role of marketing in the face of a changing health care environment. Part one looked at a new way to define “wellness” and explored what hospitals and health systems around the country are doing to prepare for the transition from Read More

Racing to Wellness: The Wellness Spectrum

// By Susan Dubuque // This article is the first in a series on the role of marketing in the face of a changing health care environment. As one of the keynote speakers at the recent Society for Healthcare Strategy & Market Development annual conference so aptly put it, “Today’s health care marketers are standing Read More