Advertising Showcase: Deploying Research and Innovation to Enhance National Reputation and Physician Engagement
By transforming annual specialty updates into dynamic digital impact reports, Cincinnati Children’s builds awareness, strengthens its national reputation, and fosters connections across the physician community.
// By Susan Dubuque //
How do you capture the depth of clinical research, patient outcomes, and specialty expertise from one of the nation’s top pediatric hospitals — and make it both relevant and actionable for physicians across the country? At Cincinnati Children’s, the answer was its annual Accomplishment Reports — winner in the Best Annual or Special Report category in the 2024 eHealthcare Leadership Awards.
What began as printed documents has evolved into sleek, digital-only reports distributed to targeted physician audiences.
Amy Okin, manager, marketing and insights, Cincinnati Children’s
“Each report covered achievements for the prior year, program data, and the faculty leading the work,” explains Amy Okin, manager of marketing and insights at Cincinnati Children’s.
For physicians from across the country, the reports offer concise but substantive highlights of innovations and advances in pediatric specialties. For Cincinnati Children’s, they serve as both an engagement tool and a strategic asset that reinforces the organization’s national brand.
Read on to explore the making of Cincinnati Children’s Accomplishment Reports and the lessons they offer for organizations looking to boost physician engagement.