Exclusive Member Report

Children’s hospitals face unique marketing and operational challenges as they work to connect with families, adapt to shifting demographics, and meet the growing demand for specialized services. At the same time, children’s hospitals must cultivate strong brands, expand outreach, and build trust with diverse audiences.

Effective strategies require not only data-driven insights into consumer behavior but also the ability to create meaningful connections through storytelling and community partnerships. By understanding the forces shaping the pediatric landscape, children’s hospitals can strengthen their role as both care providers and trusted advocates for children and families.

In this new report from Strategic Health Care Marketing, you’ll gain practical insights on how children’s hospitals navigate today’s challenges while positioning themselves for long-term success.

Our goal for this report — and all Strategic Health Care Marketing member content — is to give you tools and tips, information and inspiration to help you succeed as a digital leader at your organization. We are confident that you will find high value, actionable ideas you can put to work today.

Featuring insights from:

Connecticut Children’s, Children’s Nebraska, Stanford Medicine Children’s Health, Seattle Children’s, UChicago Medicine, Comer Children’s, University of New Mexico Health Sciences Center, Children’s Hospital of the King’s Daughters, Cincinnati Children’s Hospital, Corewell Health, Children’s Hospital Colorado, Boston Children’s Hospital, Johns Hopkins Medicine, Children’s Hospital of Philadelphia, Memorial Hermann Health System, UCSF Benioff Children’s Hospital, Yale New Haven Children’s Hospital, UNC Health, OHSU Doernbecher Children’s Hospital, St. Jude Children’s Research Hospital, and Riley Hospital for Children.