Six Steps to Help Your Organization Find Its Own Unique Niche
Tips from City of Hope’s Chief Marketing & Communications Officer
// By Lisa D. Ellis //
City of Hope has found its niche and been able to effectively convey this expertise to its target audience, including potential patients and donors. For other organizations to accomplish similar goals, says Lisa Stockmon, Chief Marketing and Communications Officer at City of Hope, it’s paramount that people in leadership positions understand what makes their institution unique as a brand and know how best to express it through messaging and personality that will resonate with their target audience.
To help you follow a similar path, she offers these important tips: