5 Lessons from a Marketer’s Trip Down the ACO Rabbit Hole
// By Clay Cutchins //
Over the past year, my teammates and I helped form the messaging and positioning of a new pediatric ACO in Texas. Previously, we had helped sculpt the brand framework for a Medicare ACO. Recently, we decided to gather to cull some of the lessons we have learned in our own ACO marketing adventures. We hope this can help other brave health care marketers make the leap a little easier.