Successful Physician Relations Require a Multifaceted Approach

John McKeever, chief growth officer, Endeavor Management

“Successful physician relationship management has been a longstanding goal of health care leaders,” says John McKeever of Endeavor Management.

“No doubt its importance remains, but success requirements continue to evolve. If your organization is questioning what industry leaders are doing to maximize results from physician relations, you are not alone.”

Here’s an excerpt from McKeever’s new article:

I’ve spent my career working with health care systems across the country and found common themes among successful physician relations programs. Organizations that develop meaningful relationships with referring physicians use a holistic, multifaceted approach that puts physicians at the center.

The approach integrates three key components equally:

1. Marketing
2. Outreach
3. Operations

Often, health care organizations are successful in one or two of these areas but have not evolved them all into an integrated, comprehensive approach.

McKeever offers a way to organize the essential components and their synergistic effect on physician relationships: “Think about where you stand within each one, and across the three together when considering where you are relative to what is outlined as the most mature.”

Read the full piece now: Struggling with Referral Growth? Align Your Physician Relationship Management Channels

Best regards,
Matt Humphrey
President