Report From the Front: Weathering COVID’s Ongoing Storm

Ann De Los Santos, director of physician relations and strategic growth, Ascension Texas

In spite of the population of Austin, Texas growing by a net of 150 people a day — and with it, an increase in demand for services — surgical volume at Ascension Texas dropped during the pandemic’s early days, when Governor Greg Abbott issued an executive order mandating a pause in elective surgeries. “Our leadership Read More

Riding the Waves of COVID and Pushing Progress in Physician Relations

Jennifer Lofgren, regional director of network development, Loyola Medicine

// By Jane Weber Brubaker // The urgent need of health care organizations to make up for lost business during the pandemic creates an opportunity for physician relations teams to become the critical communications link between service-line leaders and high-priority referring physicians. In spite of the population of Austin, Texas growing by a net of Read More

Great Storytelling Leads to Success for University of Chicago Medicine

Skip Hidlay, senior vice president, chief communications and marketing officer at UChicago Medicine

When you have a great story to tell, you need great storytellers. Skip Hidlay came on board as senior vice president, chief communications and marketing officer, at the University of Chicago Medicine in 2016. His 30 years in journalism prior to making the transition to health care has served both organizations well. Hidlay was one Read More

Ascension’s Nick Ragone Supports the Community at All Levels

Health care organizations play an important role in their communities that goes beyond providing health care services within the four walls of a hospital, clinic, or urgent care center. Outreach and community-based programs target specific populations to improve health and quality of life with a goal of keeping people out of the hospital. At Ascension, Read More

Strategies for Managing and Engaging Your Remote Team

Allyson Collins, senior director of digital communications at NYU Langone Health

Five years ago, Allyson Collins was the first person hired in the digital communications team at NYU Langone Health in New York City. She was challenged with relaunching two extensive websites — one for consumers and one for an academic audience — with thousands of pages each. A year into the massive project, she had Read More